The Next Big Thing in Martech: The Data Warehouse

Date: Mar 23, 2023 1:00 EDT (10:00PDT)

Scott Brinker, VP Platform Ecosystem, HubSpot
Juan Mendoza, CEO, The Martech Weekly
Tejas Manohar, Co-founder/Co-CEO of Hightouch

Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their martech stack. The growing role of the data warehouse as the source of truth for customer data plays a key part in delivering these delightful customer experiences.

In this webinar, Scott Brinker, Juan Mendoza and Tejas Manohar will discuss the emerging role of the category of warehouse-native and composable marketing technologies, the future of the martech stack, and the transition from packaged technologies to composable and modular solutions in the effort to better reach customers.

We will cover the following questions:

  • How does leveraging the data warehouse make sense for marketers today?
  • What does the future hold for marketing technology and how does it increasingly integrate with the cloud warehouse?
  • How will the martech stack change with more modular point solutions supporting the warehouse?
  • How are marketers using technology like Reverse ETL, headless MAP, and analytics today?

 Watch now 

Sponsored by Hightouch
Hightouch is the world’s leading Reverse ETL platform, and the fastest and most effective way to turn your data warehouse into a Customer Data Platform. At Hightouch, we help you activate the data in your warehouse and send it to your end destinations. Instead of having to integrate with a new API and build and maintain an entirely new data pipeline, Hightouch automatically handles all of that for you. Hightouch supports more integrations than any other tool available today—all with SQL, no scripts or APIs required. Marketers can even self-serve and create their own audiences within the tools they already know and use. Learn more at