Data-Driven Healthcare Experiences
Attitudes towards healthcare are changing. Consumers, healthcare providers, and even insurers are taking a much more proactive approach to health, seeking to identify conditions earlier than ever and taking steps to improve overall wellness. Across the mental and physical health … Read more
How To Achieve Personalization At Scale In Financial Services
Adobe commissioned Incisiv to assess the state of personalisation in the financial services industry. The study was designed to understand how firms: Incisiv conducted an extensive survey and executive interviews to gather critical insights and also built a framework to … Read more
Orchestrating The Customer Journey For Retail Success
As the digital ecosystem expands, online and offline channels have converged. Customers now interact with brands in so many different ways, different places, and at different times that orchestrating a harmonious shopper’s journey can be challenging. Like a conductor setting the … Read more
Deepening The Database
For years, we’ve witnessed a shift in the digital economy— consumers value experiences over products. And more than ever, they’re looking for experiences to be tailored to their unique needs. Customers expect high-quality, digitally driven experiences and self-service options across … Read more
Build or buy: Choose your own CDP adventure
Unlock the potential of personalized customer experiences with Customer.io’s ebook “Build or buy: Choose your own CDP adventure.” Dive into the world of customer data platforms (CDPs) and learn how they can transform your data into actionable insights. A CDP aggregates customer data … Read more
The B2B Outlook on Marketing Data Quality
B2B marketers rely on data to improve the customer experience and make informed decisions about marketing strategy and spending. In partnership with Ascend2, we recently fielded the B2B Outlook on Marketing Data Quality report. DemandLab gathered input from B2B marketers on … Read more
Your Customer Data Roadmap to Staying Ahead of the Competition
Date: Jun 15, 2023 1:00 EDT (10:00PDT)Speakers:
John Nash,
Chief Marketing and Strategy Officer, Redpoint GlobalBeth Scagnoli,
VP of Product Management, Redpoint Global
Data Down the Drain? CDPs Bring Value to an Underutilized Asset
Date: May 23, 2023 1:00 EDT (10:00PDT)Speakers:
Alex Sarson,
Pre-Sales Consultant, BlueConicCraig Howard,
Chief Solution Architect, Actable
The Composable Customer Data Platform: How it supports next-gen customer experiences
Revolutionize customer experiences with a Composable Customer Data Platform (CDP) and Next Best Action (NBA) insights. In this joint white paper with Databricks, Snowplow explores the powerful concept of NBA, utilizing data and analytics to personalize customer interactions in real-time. Elevate … Read more
How To Power Next Best Action with First-Party Customer Data
Date: May 9, 2023 1:00 EDT (10:00PDT)Speakers:
Mike Maloney,
Chief Data Officer, Field, North America at SnowplowDan Morris, Sr. Director, Industry Solutions - Communications, Media & Entertainment, Databricks