Customer data platforms (CDPs) have become more and more a critical part of the MarTech stack. The right CDP is an essential tool to aggregate first-party customer data, create audiences and segments, and activate that data across the multiple touchpoints involved in the complex buyer’s journey. Ultimately, what’s at stake goes well beyond optimizing ad spend or creating personalized campaigns.
In this ebook we will cover:
- The hurdles of CDPs built with legacy architectures
- The differences between composable and packaged CDPs
- How brands can build trust, create value, and engage tomorrow’s customers
A lot has changed in a few years—is your marketing stack ready for what’s next?
Sponsored by Snowflake
Snowflake delivers the Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Snowflake.com.