Today every vendor in Martech is trying to sell a SaaS tool with the common promise of offering a single view of the customer. For years, companies have turned to CDPs in an attempt to realize the full value of … Read more »

Creating a true, single view of each customer isn’t easy. It requires connecting disparate data sources and ensuring the data within those sources is accurate, fresh, and easily accessible across all business units. Yet creating a single customer view is … Read more »

Chances are you purchased an order online in the past year and picked it up in the store or curbside. According to various estimates, 25% of US consumers tried curbside pickup by 2020, turning it into a $30- to $35-billion … Read more »

Customer Data Platforms are a hot topic in the world of marketing technology but with so many options out there it can be confusing when looking for the perfect solution to unify your data from multiple systems. A Marketer’s Guide … Read more »