Resource Library: Web Analytics


Identity Resolution: Connecting the Dots and Understanding Your Customer

Customers provide businesses with a wealth of data — from loyalty programs, to transaction history, to email engagement — but the tricky part is making sense of it and then putting it into action. Quality data fuels consumer business and … Read more »


Accelerate Your SEO Success – SEO Data is the Key

Since the pandemic began last year, there has been a marked shift in attitudes towards SEO, with all eyes on companies’ digital presence as the primary shop-front for customers. Regardless of whether this is sustained, or if it eventually normalizes, companies … Read more »


Measuring the metrics that matter: 3 steps for digital marketers to prove ROI

With new platforms emerging, a multitude of metrics to wrestle and an increasingly noisy competitive landscape, some could argue the job has never been more intense – or important. From Google to Facebook, programmatic to pay-per-click and beyond, you need to … Read more »


Google’s Newest Version of Analytics (GA-4) Is Here

Google just announced Google Analytics (GA) 4. Unlike incremental or lateral changes such as the GTAG collection API; this change is significant, and you need to pay attention and understand what this means to you and your business. In this … Read more »


6 Powerful Ways Experience Analytics Can Help Your Business Now

In this eBook, Stratifyd has broken down the ways companies are using Experience Analytics to take myriad points of unstructured and structured data and uncover the insights hidden inside them. Whether you’re in CX, in the Contact Center, on the … Read more »


The Future of Measurement

The world of marketing is changing right before our eyes: faced with a fragmented media landscape, elusive consumers, and more stringent privacy regulations around the world, marketers were already hard-pressed to keep up. Add a worldwide pandemic to the mix, … Read more »


The Data-Driven Marketer’s Guide to Predictive Analytics

How we understand human behavior is changing, and predictive analytics—the use of data, algorithms, and machine learning to predict future behavior—is helping companies delight consumers, reduce churn and deepen loyalty with perfectly tailored experiences. In the Data-Driven Marketer’s Guide to … Read more »


CDP Pro Tips: How to Create a 360° Customer View

Date: Apr 23, 2020 1:00 EDT (10:00PDT)

David M. Raab, Founder & CEO, The CDP Institute
Allen Pogorzelski, VP of Marketing, Openprise


The Ultimate Guide to Conversion Rate Optimization

Justuno’s Ultimate Guide to Conversion Rate Optimization (CRO) covers everything from the basics of why CRO is important to a framework for creating a strategy that works. Inside you’ll learn how to: Form a systematic approach to driving your website … Read more »


Deliver More Relevant Website Experiences by Leveraging Analytics

Date: Oct 31, 2019 1:00 EDT (10:00PDT)

Melissa Weickert, Digital Marketing Strategist, Formica Corp.
Jordan Dietrich, Director of Client Strategy, Horizontal Digital
Andrew Dick, Customer Success Manager, Coveo

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