Making the Case for Marketing: How to Measure & Communicate Value in a Cookieless World
Third-party cookies are dying. And honestly? Good riddance.There is a better way. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures like conversions, leads, sales and, ultimately, ROI.It’s the kind of reporting … Read more
Help Your Website Lose the “Wait” with Media Optimization
Optimizing media is priority #1 in today’s digital world. If you think today’s consumers have the time or the inclination to wait for painfully slow-loading webpages, think again. If a video is buffering for far too long or an image … Read more
Lose the Wait: Loading Websites Faster With Media Optimization
In today’s high-stakes digital world, “weight” too often means “wait.” Heavy, media-rich webpages can be painfully slow to load, and evidence abounds that an impatient audience won’t stick around: 40% of site visitors would abandon a page that takes longer … Read more
The Post-Cookie Marketing Playbook
The death of the cookie means only brands with access to authenticated first-party data will be set up to succeed in the future. The choice is clear: Be forced to rely on expensive walled gardens or move up the customer … Read more
The Ultimate Guide to Google Analytics 360
When it comes to analytics platforms, Google Analytics dominates the space. Cardinal Path research shows that 77% of the Fortune 1000 rely on Google Analytics to drive their data analytics practice. Google Analytics 360 is designed not only to help … Read more
The Intelligent Data Lake for Marketers: Powered by Google Cloud Platform
There is a growing demand for an agile data platform that can help marketers power customer experiences in a more relevant way. Google Cloud Platform (GCP) has come onto the scene to help with just that. This suite of services … Read more
Identity Resolution: Connecting the Dots and Understanding Your Customer
Customers provide businesses with a wealth of data — from loyalty programs, to transaction history, to email engagement — but the tricky part is making sense of it and then putting it into action. Quality data fuels consumer business and … Read more
Accelerate Your SEO Success – SEO Data is the Key
Since the pandemic began last year, there has been a marked shift in attitudes towards SEO, with all eyes on companies’ digital presence as the primary shop-front for customers. Regardless of whether this is sustained, or if it eventually normalizes, companies … Read more
Measuring the metrics that matter: 3 steps for digital marketers to prove ROI
With new platforms emerging, a multitude of metrics to wrestle and an increasingly noisy competitive landscape, some could argue the job has never been more intense – or important. From Google to Facebook, programmatic to pay-per-click and beyond, you need to … Read more
Google’s Newest Version of Analytics (GA-4) Is Here
Google just announced Google Analytics (GA) 4. Unlike incremental or lateral changes such as the GTAG collection API; this change is significant, and you need to pay attention and understand what this means to you and your business. In this … Read more
