How to Prepare for a Successful Marketing Analytics Implementation
Date: Feb 26, 2019 1:00 EDT (10:00PDT)Speakers:
Lloyd Thomas, Manager, Implementation, Cardinal Path
Getting Started with Responsive Search Ads (RSAs)
Date: Dec 6, 2018 1:00 EDT (10:00PDT)Speakers:
Sylvanus Bent, Product Manager, Google
Wes MacLaggan, SVP of Marketing, Marin Software
Tag Auditing Platform Buyer’s Guide: Best Practices for Tag Management and Governance
Date: Nov 8, 2018 1:00 EDT (10:00PDT)Speakers:
Brad Prenger, VP of Partnerships, InfoTrust
Lucas Long, Product Manager, Tag Inspector, InfoTrust
Google Analytics 360: A Purchasing Guide
This white paper from InfoTrust will provide you with everything you need to keep in mind when considering purchasing Google Analytics 360 for your organization. It covers: Determining if there is a business case for Google Analytics 360 Selling the … read more
Google Analytics 360: A Buyer’s Guide
Date: Sep 27, 2018 1:00 EST (10:00PST)Speakers:
Michael Loban, CMO, InfoTrust
Andy Gibson, Head of Vertical, News and Media, InfoTrust
Media Rich and Fast: Best Practices for Optimizing Web Page Speed
This whitepaper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the ‘need for speed’ with the need to provide an engaging site experience to your visitors and potential customers. The … read more
Google & Salesforce Integration: Bringing customers and brands closer together
Date: Nov 27, 2018 1:00 EDT (10:00PDT)Speakers:
David Booth, Chief Commercial Officer, Cardinal Path
Meghann York, Senior Director, Product Marketing, Salesforce
Jon Fusco, Sr. Lead, Strategic Partnerships, Google Marketing Platform
Live Chat Best Practices for Conversion Rate Optimization
Date: Oct 12, 2017 1:00 EST (10:00PST)Speakers:
Brian Massey,Managing Partner, Conversion Sciences
Paul LaRochelle, SVP of Business Development, MarketLinc
Personally Identifiable Information: Responsible Practices to Safeguard your Google Analytics Data
The digital space has given marketers massive reach and capability. But with that power comes responsibility, along with an obligation to protect data that can be recognized as personally identifiable information (PII). Recurring audits and safeguards built into your technical … read more
Harnessing the Power of Machine Learning: A How-To for CMOs
Machine learning is quickly becoming a major component in business intelligence and executive-level decision-making. This is unfolding right now, as companies such as GE and Salesforce continue to acquire AI startups and deepen their own organizational fluency in this technology. … read more
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