Data, Data Everywhere — But Where are the Campaign Insights?
Date: May 7, 2019 1:00 EDT (10:00PDT)Speakers:
John Lovett, Senior Director, Search Discovery
Kelly McKeown, Senior Director - Revenue Marketing, conDati
The New Rules to Win Customer Loyalty and Increase Online Sales
Date: Apr 11, 2019 1:00 EDT (10:00PDT)Speakers:
Andrew Waber, Data Insights & Media Relations Manager, Salsify
Let Customer Reviews Drive Your Conversions
Date: Apr 4, 2019 1:00 EDT (10:00PDT)Speakers:
Brian Massey, Managing Partner, Conversion Sciences
Allie Maupin, Manager of Customer Success, Trustpilot
How to Prepare for a Successful Marketing Analytics Implementation
Date: Feb 26, 2019 1:00 EDT (10:00PDT)Speakers:
Lloyd Thomas, Manager, Implementation, Cardinal Path
Getting Started with Responsive Search Ads (RSAs)
Date: Dec 6, 2018 1:00 EDT (10:00PDT)Speakers:
Sylvanus Bent, Product Manager, Google
Wes MacLaggan, SVP of Marketing, Marin Software
Tag Auditing Platform Buyer’s Guide: Best Practices for Tag Management and Governance
Date: Nov 8, 2018 1:00 EDT (10:00PDT)Speakers:
Brad Prenger, VP of Partnerships, InfoTrust
Lucas Long, Product Manager, Tag Inspector, InfoTrust
Google Analytics 360: A Purchasing Guide
This white paper from InfoTrust will provide you with everything you need to keep in mind when considering purchasing Google Analytics 360 for your organization. It covers: Determining if there is a business case for Google Analytics 360 Selling the … read more
Google Analytics 360: A Buyer’s Guide
Date: Sep 27, 2018 1:00 EST (10:00PST)Speakers:
Michael Loban, CMO, InfoTrust
Andy Gibson, Head of Vertical, News and Media, InfoTrust
Media Rich and Fast: Best Practices for Optimizing Web Page Speed
This whitepaper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the ‘need for speed’ with the need to provide an engaging site experience to your visitors and potential customers. The … read more
Google & Salesforce Integration: Bringing customers and brands closer together
Date: Nov 27, 2018 1:00 EDT (10:00PDT)Speakers:
David Booth, Chief Commercial Officer, Cardinal Path
Meghann York, Senior Director, Product Marketing, Salesforce
Jon Fusco, Sr. Lead, Strategic Partnerships, Google Marketing Platform