Lose the Wait: Loading Websites Faster With Media Optimization

Core Web Vitals putting your SEO rankings at risk? Lose the wait with Cloudinary’s Media Optimizer

In today’s high-stakes digital world, “weight” too often means “wait.” Heavy, media-rich webpages can be painfully slow to load, and evidence abounds that an impatient audience won’t stick around: 40% of site visitors would abandon a page that takes longer than three seconds to load.
Google’s introduction of Core Web Vitals (CWV) provide clear guidance on metrics. The three metrics will assess the load time (Largest Contentful Paint – LCP), interactivity (First Input Delay – FID), and visual stability of websites (Cumulative Layout Shift – CLS), and will determine their search rankings on Google, paired with previous UX-related search signals like mobile friendliness and HTTPS encryption.
This Cloudinary white paper answers the big questions about CWV and provides actionable recommendations using Media Optimizer, Cloudinary’s product which raises your website LCP score through automated media automization for accelerated web performance.

Sponsored by Cloudinary
Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 30 billion assets under management and 6,500 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to upload, store, transform, manage, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Grubhub, Hinge, Lyft, NBC, Mediavine, Peloton, Petco and Under Armour are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions.