About Cardinal Path

Cardinal Path

Merkle | Cardinal Path is the world’s leading Google Marketing Platform reseller and managed service consultancy that helps marketers win in the digital economy. As trusted martech advisors, they are sought out by the world’s leading brands to uncover and amplify what works and stop spending money on what doesn’t. Merkle | Cardinal Path teams are the experts in your corner, helping tap the power of your organization’s data to create demonstrable business value. Merkle | Cardinal Path is the Center of Excellence for Google Marketing Platform within Merkle/CXM and dentsu.

Resources from Cardinal Path:

whitepaper

The Ultimate Guide to Google Analytics 360

When it comes to analytics platforms, Google Analytics dominates the space. Cardinal Path research shows that 77% of the Fortune 1000 rely on Google Analytics to drive their data analytics practice. Google Analytics 360 is designed not only to help … read more »


whitepaper

The Marketing Analytics Buyer’s Guide 2019

The Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the enterprise, as optimized consumer journeys—driven by data insights—become the cornerstone of an organization’s competitive … read more »


webcast

How to Prepare for a Successful Marketing Analytics Implementation

Date: Feb 26, 2019 1:00 EDT (10:00PDT)

Speakers:
Lloyd Thomas, Manager, Implementation, Cardinal Path


whitepaper

2018 State of Digital Marketing Analytics in the Top 1000 Internet Retailers

In this white paper from Cardinal Path, learn how the analytics movers and shakers are shaping the marketing technology stacks of the top 1000 online retailers. You’ll discover which vendors are gaining or losing market share as marketers continue to … read more »


webcast

Google & Salesforce Integration: Bringing customers and brands closer together

Date: Nov 27, 2018 1:00 EDT (10:00PDT)

Speakers:
David Booth, Chief Commercial Officer, Cardinal Path
Meghann York, Senior Director, Product Marketing, Salesforce
Jon Fusco, Sr. Lead, Strategic Partnerships, Google Marketing Platform


whitepaper

Personally Identifiable Information: Responsible Practices to Safeguard your Google Analytics Data

The digital space has given marketers massive reach and capability. But with that power comes responsibility, along with an obligation to protect data that can be recognized as personally identifiable information (PII). Recurring audits and safeguards built into your technical … read more »


webcast

Google Analytics 360 & the Move to Enterprise Analytics

Date: May 2, 2017 1:00 EST (10:00PST)

Speakers:
Paul Pellman, Director, Google Analytics 360 Suite
David Booth, Senior Partner and Co-Founder, Cardinal Path


webcast

Content Attribution: Identifying content that converts

Date: Apr 4, 2017 1:00 EST (10:00PST)

Speakers:
Charlotte Bourne, Manager of Digital Intelligence, Cardinal Path
Erica Akella, Senior Digital Strategist, Intel Corp.