When it comes to analytics platforms, Google Analytics dominates the space. Cardinal Path research shows that 77% of the Fortune 1000 rely on Google Analytics to drive their data analytics practice.
Google Analytics 360 is designed not only to help you collect data across your digital properties, but to turn raw data into insights, and then to take action on those insights across the broader Google Marketing Platform.
This guide covers:
- Google Analytics vs. Google Analytics 360
- The pros and cons
- Is it right for your organization
- How to implement Google Analytics 360
Sponsored by Cardinal Path
Merkle | Cardinal Path is the world’s leading Google Marketing Platform reseller and managed service consultancy that helps marketers win in the digital economy. As trusted martech advisors, they are sought out by the world’s leading brands to uncover and amplify what works and stop spending money on what doesn’t. Merkle | Cardinal Path teams are the experts in your corner, helping tap the power of your organization’s data to create demonstrable business value. Merkle | Cardinal Path is the Center of Excellence for Google Marketing Platform within Merkle/CXM and dentsu.