Measuring the metrics that matter: 3 steps for digital marketers to prove ROI

The pressure is on for digital marketers.

With new platforms emerging, a multitude of metrics to wrestle and an increasingly noisy competitive landscape, some could argue the job has never been more intense – or important.
From Google to Facebook, programmatic to pay-per-click and beyond, you need to make sense of this platform soup. To set the right conversion goals, you have to be sure you are measuring the right things and discovering what your audience cares about.
In this playbook from NinjaCat, you’ll learn how to determine which metrics matter most when tracking ROI and the 3 steps you can take to stay on track.

Sponsored by NinjaCat
NinjaCat is a unified marketing analytics platform for aggregating, storing, and visualizing campaign performance data through dashboards and automated reporting. Built for agencies, media companies, and multi-location brands, NinjaCat enables you to connect all your marketing data sources into a single platform to create and automate stunning reports.