Identity Resolution: Connecting the Dots and Understanding Your Customer

Customers provide businesses with a wealth of data — from loyalty programs, to transaction history, to email engagement — but the tricky part is making sense of it and then putting it into action.
Quality data fuels consumer business and opens the path to delivering personalized marketing experiences, but companies can’t personalize when they don’t know who their customers are. This is why identity resolution is so important — it turns scattered data into concrete customer information, and without it, it’s virtually impossible to treat your customers as the unique individuals they are.
In this guide, you’ll learn:

  • Why identity is the foundation for effective personalization
  • Why it has an impact on everything from ROI to customer relations
  • The common challenges plaguing identity resolution
  • Insights from Alaska Airlines, Lucky Brand, Deckers Brand, and more on the results of effective identity resolution

Sponsored by Amperity
Amperity is the only CDP that takes a comprehensive approach to helping you use data to serve your customers. Our suite of enterprise-grade products addresses the full spectrum of customer data challenges, from identity resolution to assembling and accessing the elusive customer 360 to uncovering and activating the customer intelligence that matters. Amperity puts you on a fast track to customer-centricity, builds trust, and improves organizational alignment and collaboration. Give us 30 days to show how customer data can change your business. Our platform enables organizations to take control of their customer data, systematically improve customer relationships, and foster brand loyalty. We provide the power, flexibility, trust, and expertise to overcome the most daunting roadblocks on the path to customer centricity at scale.