The Data Deprecation Challenge And The Promise Of Zero-Party Data
Zero-party data has emerged as a powerful tool to help deliver personalized experiences. However, many firms underestimate the benefits of zero-party data, even going so far as to unnecessarily limit their use of it to post- acquisition tactics. This new study … Read more
How AI Unlocks Value from your Single Source of Data Truth
Date: Nov 1, 2022 1:00 EDT (10:00PDT)Speakers:
Lourenco Mello,
Product Marketing — Solutions, SnowflakeJulian Forero,
Product Marketing — AI/ML, Snowflake
Steps to Deliver Highly Personalized Experiences With Quality Data
Date: Oct 25, 2022 1:00 EDT (10:00PDT)Speakers:
Beth Scagnoli, VP of Product Management, Redpoint Global
John Nash,
Chief Marketing and Strategy Officer, Redpoint Global
Data Collaboration is the New Path to Personalization
Enterprise marketing teams use, on average, 52 marketing tools to manage everything from advertising and content to experience delivery and social media. The result is that most marketing teams continue to struggle with siloed data among all these tools, limiting … Read more
Expert Advice: Make Your Marketing Stand Out This Holiday Season
Date: Sep 29, 2022 1:00 EDT (10:00PDT)Speakers:
Joan Jenkins,
CMO, BlueshiftGreg Mishkin,
Vice President and Practice Leader, Escalent
How Bots and Fake Users Skew Marketing Data and Analytics
Web traffic is made up of bots, automation tools, headless browsers and fake users, which leads to contaminated data. As a result, skewed data has become a strategic issue for data-driven enterprises, undermining key business decisions. Learn more about how … Read more
Harness Your First-Party Data For Customer Acquisition & Conversion
Date: Sep 13, 2022 1:00 EDT (10:00PDT)Speakers:
Christina Dalton,
VP, Acquisition & Conversion, HearstJustin DeBrabant,
SVP, Product, ActionIQ
SEO Recon: The What, Why, and How for Building Amazing Links
Date: Aug 23, 2022 1:00 EDT (10:00PDT)Speakers:
Kyle Ochsner,
Research Team Manager, Page One PowerDevin Boudreaux,
SEO Client Strategist in Research, Page One PowerTyler Bain, Project Manager, Page One Power
Enterprise Marketing Performance Management Platforms: A Marketer’s Guide
Marketing executives are under pressure to prove the ROI of their investments. The variety of channels and devices is expanding, Customer expectations are higher than ever. And privacy concerns are limiting and restricting access to data. Adopting an MPM platform can address these issues. Learn more. Read more
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
To ensure that customers and prospects have the ideal interactions at every touchpoint, marketers first need in-depth information about the journey buyers navigate on their way to making a purchase, as well as how they interact post-purchase. Learn more. Read more