Resource Library: Featured

webcast

Google Ads Conversion Masterclass: From Clicks to Calls to Revenue

Date: Mar 17, 2022 1:00 EDT (10:00PDT)

Speakers:
Blair Symes Sr. Director, Product Marketing, Invoca
Amy Hebdon Founder, Paid Search Magic


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Help Your Website Lose the “Wait” with Media Optimization

Optimizing media is priority #1 in today’s digital world. If you think today’s consumers have the time or the inclination to wait for painfully slow-loading webpages, think again. If a video is buffering for far too long or an image … read more »


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Lose the Wait: Loading Websites Faster With Media Optimization

In today’s high-stakes digital world, “weight” too often means “wait.” Heavy, media-rich webpages can be painfully slow to load, and evidence abounds that an impatient audience won’t stick around: 40% of site visitors would abandon a page that takes longer … read more »


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Big Game LVI insights album

Every year, the Super Bowl makes history. This year, Talkwalker looked at how brands are fighting for the inches that will get them closer to their customers before, during, and after the Big Game. After analyzing billions of consumer data … read more »


webcast

A/B Testing is Dead, Long Live A/B Testing!

Date: Mar 3, 2022 1:00 EDT (10:00PDT)

Speakers:
Scott Brinker, Editor, chiefmartec.com
George Khachatryan, CEO, OfferFit


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The Three Types of Machine Learning & Their Uses in Marketing

There’s lots of buzz around Artificial Intelligence (AI), but the noise has contributed to a very fuzzy concept for marketers. Despite AI’s proven ability to increase campaign performance and create uplift, many marketers still lack a general understanding of what … read more »


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The End of A/B

Marketers recognize that personalization drives campaign performance and uplift, but the most common way marketers are achieving this is through A/B testing. A/B testing allows you to find the best market approach for customer segments, but segmentation is all about … read more »


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The Post-Cookie Marketing Playbook

The death of the cookie means only brands with access to authenticated first-party data will be set up to succeed in the future. The choice is clear: Be forced to rely on expensive walled gardens or move up the customer … read more »


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The Ultimate Guide to Google Analytics 360

When it comes to analytics platforms, Google Analytics dominates the space. Cardinal Path research shows that 77% of the Fortune 1000 rely on Google Analytics to drive their data analytics practice. Google Analytics 360 is designed not only to help … read more »


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The ultimate social media intelligence kit: case studies for every industry

With over 3.78 billion users, social media became a treasure trove of insights for every brand. In this eBook, the YouScan’s team gathered Michelin, GSK, Auchan, and Wavemaker cases to show how different industries can benefit from social media data. … read more »