Resource Library: Featured

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Measurement Primer for Brands – Measure Across All Your Media and Maximize ROAS

Marketers today have more ways than ever to engage with their audiences, but understanding which strategies are effective can feel daunting. Data silos, evolving privacy regulations, and multiple reporting standards often stand in the way of clear insights. How can … Read more »


whitepaper

The Marketer’s First-Party Data Playbook

As a marketer, you already know first-party data, or customer records, is critical to your brand’s success. But did you know your first-party data is key to unlocking true business value – from more accurate campaign reach to developing high-impact … Read more »


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Unlocking Customer Lifetime Value: Data Strategies and Technologies

Date: Jul 31, 2024 1:00 EDT (10:00PDT)

Speakers:
Bill Sears, GVP Solution Strategy, Zeta Global
Roman Gun, VP, Product, Zeta Global
Jim Warner, Field CTO for Advertising and Media, Snowflake
Patrick Patel, Software Engineer, Hakkoda


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2024 Organic Website Traffic Benchmarks Report Data/Insights

Date: Jul 30, 2024 1:00 EDT (10:00PDT)

Speakers:
Shannon Vize, Sr. Content Marketing Manager, Conductor
Steven van Vessum, Director of Organic Marketing, Conductor


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Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics

Date: Jul 23, 2024 1:00 EDT (10:00PDT)

Speakers:
Kate Parker, Director, CI Pre-Sales Support, SAS
Mac Carlton, Product Manager, SAS
Sam Padda, Senior Product Manager, SAS


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Why Data Standards Are the Key to Your Data Success

Date: Jul 18, 2024 1:00 EDT (10:00PDT)

Speakers:
Nick Miller, Director of Media & Agency Services, Slalom
Vanya Jakovljevic, VP of Channel Partnerships, Claravine


whitepaper

The 4 Essential Strategies of Data-Driven Marketing

In a business landscape of rapid change and complexity, the imperative to get more value from marketing data continues to drive change. Marketers need to be able to execute full marketing coordination on a persistent data layer in order to … Read more »


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Enterprise SEO Platforms: A Marketer’s Guide

People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more »


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Marketing Attribution and Performance Management Platforms: A Marketer’s Guide

Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Read more »


webcast

Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud

Date: Jan 23, 2024 1:00 EDT (10:00PDT)

Speakers:
Kyle Robbins, Senior Product Manager, AI for Marketing at Salesforce
Carly Boddy, Product Manager at Google
Sara Fefferman, Product Marketing Manager at Salesforce


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