About LiveRamp
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and enterprise identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases— within organizations, between brands, and across its premier global network of top- quality partners.
Resources from LiveRamp:
Measurement Primer for Brands – Measure Across All Your Media and Maximize ROAS
Marketers today have more ways than ever to engage with their audiences, but understanding which strategies are effective can feel daunting. Data silos, evolving privacy regulations, and multiple reporting standards often stand in the way of clear insights. How can … Read more
Clean Room Guide: 12 Essential Strategies for Marketers
Data clean rooms help marketers access rich data sets and collaborate in ways that protect consumer privacy and drive business growth. So which strategies should you start with? Read this clean rooms guide to:
The Marketer’s First-Party Data Playbook
As a marketer, you already know first-party data, or customer records, is critical to your brand’s success. But did you know your first-party data is key to unlocking true business value – from more accurate campaign reach to developing high-impact … Read more
5 Ways to Create Better Customer Experiences with Data Collaboration
In today’s data-driven world, one thing is clear: Bolstering your first-party data strategy is key to driving results. A 2023 study found: “Over half of respondents who strongly prioritize the use of first-party data reported exceeding their customer retention expectations.”* … Read more
5 Best Practices for Building a Successful Media Network
Industries beyond retail are quickly realizing the opportunities of media networks. The benefits of media networks for businesses are clear: Media networks provide deeper customer insights and understanding; power campaign and product innovation; and create better customer experiences across brands. … Read more
Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing
Date: Jun 15, 2017 1:00 EST (10:00PST)Speakers:
Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp
How to Grow Customer Lifetime Value with People-Based Search Marketing
Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a “people-based” approach to your … Read more
7 Ways to Use People-Based Search
People-based search lets you reach the right people at the exact moment they show intent to buy. That’s huge. But to get the most out of this new discipline, search marketers need to be able to reach more people and … Read more