What Generative Search Means for Brand Visibility (and What CMOs Are Doing About It)

Date: Jul 24, 2025 1:00 EDT (10:00PDT)

Speakers:
Myriam Jessier, Founder, PRAGM
Gerald Murphy, Evangelist, Semrush

AI is narrating your brand—whether you like it or not.

Search is no longer a list of links. It’s a synthesis. A story. And generative AI decides what that story is. If your brand doesn’t show up the way you intended, that’s not a bug—it’s the new default.

That’s why marketing leaders need a new operational capability: a Brand Control War Room. In this session, Myriam Jessier (Technical Marketing Expert) and Gerald Murphy (Evangelist, Semrush Enterprise) introduce the Brand Control Quadrant, a pragmatic framework for seeing and shaping your AI-narrated brand in real time.

You’ll learn how to:

  • Run “AI narrative audits” to assess how LLMs currently interpret your brand.
  • Build a rapid-response protocol for when generative search misrepresents your identity.
  • Treat brand assets as training data—actively curating what AI learns and repeats.
  • Identify and influence brand proxies—unofficial signals and terms that shape how AI contextualizes your business.

This isn’t a speculative future. It’s already happening. And this session is your playbook to ensure AI reinforces your brand narrative—instead of rewriting it.

 Watch now 

Sponsored by Semrush
Semrush enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush allows customers to understand trends, uncover insights, and generate compelling content to improve the reach and effectiveness of their websites and social media pages.

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