Experience the future of analytics with GA-4: Google’s latest release
Google Analytics 4 represents the most significant update to Google Analytics in over a decade. With an entirely new data model and reporting structure, GA-4 aims to provide enhanced accuracy, more granular insights, and better cross-platform tracking. This new whitepaper … Read more
Become a Data Champion By Mastering Marketing Analytics Automation
Date: Nov 9, 2023 1:00 EDT (10:00PDT)Speakers:
Stephen Archut,
Director of Solution Marketing, Alteryx
Overcoming the Google SGE Challenge: Assessment and Recovery Strategies
Date: Sep 28, 2023 1:00 EDT (10:00PDT)Speakers:
Gilad David Maayan,
CEO and Founder of Agile SEO
The B2B Outlook on Marketing Data Quality
B2B marketers rely on data to improve the customer experience and make informed decisions about marketing strategy and spending. In partnership with Ascend2, we recently fielded the B2B Outlook on Marketing Data Quality report. DemandLab gathered input from B2B marketers on … Read more
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
To break through and engender customer loyalty, businesses must develop a deeper understanding of their customers’ journeys, as well as the motivations and values that drive them to engage. Read more
Harnessing the Power of Customer Data to Stay Ahead of the Competition
Date: Apr 27, 2023 1:00 EDT (10:00PDT)Speakers:
Karen Naves,
SVP Global Demand Gen, Tealium
Demystifying ‘Incrementality’ for Marketing Success
Date: Apr 18, 2023 1:00 EDT (10:00PDT)Speakers:
Shaubhik Ray,
Senior Director, Digital Analytics, iQuanti
Maximizing ROAS Through Reduced Latency and Silo Removal
Date: Mar 14, 2023 1:00 EDT (10:00PDT)Speakers:
David Wells,
Industry Principal, Media, Entertainment & Advertising, Snowflake
Anthony Gianastasio,
Head of Analytics, Digital VirgoJordan Peck,
Principal Data Strategist, SnowplowMike Maloney
Chief Data Officer, Field, North America, Snowplow
GA4 Preparation Guide
You are likely aware that Google is sunsetting Universal Analytics on July 1st. This means all advertisers using that platform for data and measurement will need to be fully configured and comfortable using GA4 in advance of this date. The … Read more
Kickstart Your First-Party Data Strategy
Date: Feb 14, 2023 1:00 EDT (10:00PDT)Speakers:
Salman Ladha,
Senior Product Marketing Manager for Customer Identity
