Advanced Ad Targeting Strategies for AdWords, Facebook and Display
Date: Jan 30, 2018 1:00 EST (10:00PST)Speakers:
Joseph Kerschbaum, VP, Client Services, 3Q Digital
Blair Symes, Director, Content Marketing, DialogTech
The Marketer’s Big Book of Call Tracking Success Stories
Smartphones have changed the way consumers interact with businesses. When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by calling. And those phone calls convert to revenue 10x more than web … Read more
Pick Up The Phone: Your Best Customer Is On The Line
Marketers cannot ignore offline channels. Customers no longer see a difference between digital and physical. In fact, in this age of digital connectivity, inbound phone calls are on the rise. And it is often these customers who call directly to … Read more
The Marketer’s Guide to APIs: Increasing Offline Conversions with Tracking and Analytics
Online, you’re able to track views, click-throughs and other conversion metrics using advanced analytics solutions. And though these insights paint a pretty rich picture of engagement, there is a growing blind spot in your data — what happens offline. When … Read more
Three Ways to Optimize Campaign ROI With Call Tracking Built Using APIs
The dog-eared yellow pages of yesterday are now online, changing the way customers look for information, choose a service and ultimately make a buying decision. Whether looking for medical or legal advice or a hotel, a home rental or a … Read more
Serving The Underserved – Recovering Revenue through Intelligent Visitor Engagement
Although live chat and 1-800-numbers are staples for online software vendors, not all live visitor engagement solutions are created equal. Second-generation chat tools support proactive engagement, but without predictive personalization capabilities, a solid targeting strategy, a process for continuous optimization … Read more
Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers
Date: May 18, 2017 1:00 EST (10:00PST)Speakers:
Michael Boland, Chief Analyst, BIA/Kelsey
Mark Sullivan, Director of Demand Generation, CallRail
The Secret to Driving Facebook and Display Ad ROI: Phone Call Conversions
Date: Apr 25, 2017 1:00 EST (10:00PST)Speakers:
Jason Tabeling, SVP, Digital Marketing, Brandmuscle
Blair Symes, Director, Content Marketing, DialogTech
The Click-to-Call Playbook for Display Advertising
Consumers today view display ads on their smartphones. And when they convert, they call. Marketers must optimize ad placement, better target consumers, and increase conversion rates from display. Get this guide from DialogTech to get started.
The Facebook Playbook for Call Conversions
Facebook has gone mobile. And thanks to smartphones and click-to-call, Facebook ads will help drive 12 billion call conversions in 2016. This playbook explains the attribution and optimization strategies marketers should follow to drive the most conversions and customers from … Read more