Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers

Date: May 18, 2017 1:00 EST (10:00PST)

Speakers:
Michael Boland, Chief Analyst, BIA/Kelsey
Mark Sullivan, Director of Demand Generation, CallRail

CallRail

New marketing technologies are making it faster and easier for customers to reach your business over the phone. Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes.

These trends, along with advances in lead tracking powered by machine learning, are enabling digital marketers to extract, attribute, and integrate inbound data like never before. The results are better lead qualification, more effective budget allocation, and improved tracking of the buyer’s journey across campaigns.

Join our digital marketing experts as they explore trends driving inbound calls, and how marketers can leverage them to ramp up multichannel campaign results.

Attend this webinar and learn:

  • AI-based scoring techniques to automatically classify leads.
  • Holistic attribution strategies that leverage call and text message data.
  • Why and how to integrate call data into your existing martech systems.

Speakers:

Michael Boland, Chief Analyst, BIA/Kelsey
Mike is a frequent speaker at top industry conferences and has authored in-depth reports on the changing local media landscape. He contributes regularly to highly read online news sources such as Business Insider and The Huffington Post, and is a trusted source for reporters covering the interactive media space.

Mark Sullivan, Director of Demand Generation, CallRail
Mark speaks and writes frequently about lead tracking, advertising attribution, SEO, marketing technology, and call analytics. Prior to his position at CallRail, Mark worked on the SEO product at Yodle, and founded Vasolo, a consultancy focused on growth marketing.

Sponsored by CallRail

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.

Related resources: Agencies, Analytics, Attribution, Call Analytics, DMD Sidebar, eCommerce, Featured, Featured, Featured, Lead Generation, Local, Local Search, Mobile, Multi-channel, Search Marketing, Social Media, Webcasts Sidebar.

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