Resource Library: Call Analytics

whitepaper

11 Paid Search Tactics that Drive Quality Inbound Calls

Pay-per-click is an effective way to get your most valuable customers on the phone. Calls convert at 10x the rate of clicks, so it’s a potential goldmine for companies that can connect with the right customers on the phone. But … Read more »


whitepaper

Four Strategies CMOs Can Use to Drive Growth in 2019

CMOs are now expected to drive sales, be accountable for ROI, and own the entire customer experience, online and offline. Forrester predicts that CMOs who don’t embrace these demands will be replaced. This report explains how CMOs can score important … Read more »


webcast

Paid Search Tactics That Drive Quality Inbound Calls

Date: Oct 30, 2018 1:00 EST (10:00PST)

Speakers:
Stephanie White, Senior Account Manager, Hanapin Marketing
Ian Dailey, Senior Director, Product Marketing, Invoca


whitepaper

The Digital Marketer’s Playbook for Voice Analytics

Consumers shopping with smartphones and voice assistants are calling businesses billions of times a day. These voice interactions provide a wealth of insights many brands and agencies now use to build accurate customer profiles, deliver more personalized experiences across channels, and generate more customers … Read more »


webcast

Close the Online/Offline Data Gap with AI-driven Call Intelligence

Date: Jul 19, 2018 1:00 EST (10:00PST)

Speakers:
Jeremy Hull, VP, Innovation, iProspect
Ian Dailey, Senior Director, Product Marketing, Invoca


webcast

Advanced AdWords Strategies to Personalize Experiences and Drive Revenue

Date: Jun 26, 2018 1:00 EST (10:00PST)

Speakers:
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Blair Symes, Director of Content Marketing, DialogTech


whitepaper

The Digital Marketer’s Guide to Personalizing Caller Experiences

When consumers engage with your search ads and digital marketing, they often convert by calling. Provide the wrong experience to those callers, you lose customers and your ROI suffers. It’s why digital marketers are now personalizing not just the online … Read more »


whitepaper

The Pay-Per-Call Handbook for Affiliate Managers

If your business values inbound phone calls, pay-per-call campaigns can be an effective channel for acquiring new customers. But pay-per-call is often the most difficult channel for affiliate managers at businesses to track and manage. If you currently invest in … Read more »


whitepaper

Optimize Your Search, Facebook, and Display Targeting with Call Analytics

Digital advertising is ruthlessly competitive. Your AdWords, Facebook, and display ROI depends on your ability to show the right ad to the right audience for the right cost. Most marketers target audiences using location, device, and demographic data — but … Read more »


whitepaper

The Rise of Voice: What the Increase in Conversation, Voice Assistants and AI Means for Business

We’re entering a new era of customer communication as more people go mobile-only and voice assistant usage surges by an estimated 130% this year. While the benefits of voice for consumers are immediate and obvious, implications for marketers are vast … Read more »


© 2025 Digital Marketing Depot is a Trademark of Semrush Inc.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 800 Boylston Street, Suite 2475, Boston, MA USA 02199. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.