Close the Online/Offline Data Gap with AI-driven Call Intelligence
Date: Jul 19, 2018 1:00 EST (10:00PST)Speakers:
Jeremy Hull, VP, Innovation, iProspect
Ian Dailey, Senior Director, Product Marketing, Invoca
Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
Date: Jun 26, 2018 1:00 EST (10:00PST)Speakers:
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Blair Symes, Director of Content Marketing, DialogTech
The Digital Marketer’s Guide to Personalizing Caller Experiences
When consumers engage with your search ads and digital marketing, they often convert by calling. Provide the wrong experience to those callers, you lose customers and your ROI suffers. It’s why digital marketers are now personalizing not just the online … Read more
The Pay-Per-Call Handbook for Affiliate Managers
If your business values inbound phone calls, pay-per-call campaigns can be an effective channel for acquiring new customers. But pay-per-call is often the most difficult channel for affiliate managers at businesses to track and manage. If you currently invest in … Read more
Optimize Your Search, Facebook, and Display Targeting with Call Analytics
Digital advertising is ruthlessly competitive. Your AdWords, Facebook, and display ROI depends on your ability to show the right ad to the right audience for the right cost. Most marketers target audiences using location, device, and demographic data — but … Read more
The Rise of Voice: What the Increase in Conversation, Voice Assistants and AI Means for Business
We’re entering a new era of customer communication as more people go mobile-only and voice assistant usage surges by an estimated 130% this year. While the benefits of voice for consumers are immediate and obvious, implications for marketers are vast … Read more
Advanced Ad Targeting Strategies for AdWords, Facebook and Display
Date: Jan 30, 2018 1:00 EST (10:00PST)Speakers:
Joseph Kerschbaum, VP, Client Services, 3Q Digital
Blair Symes, Director, Content Marketing, DialogTech
The Marketer’s Big Book of Call Tracking Success Stories
Smartphones have changed the way consumers interact with businesses. When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by calling. And those phone calls convert to revenue 10x more than web … Read more
Pick Up The Phone: Your Best Customer Is On The Line
Marketers cannot ignore offline channels. Customers no longer see a difference between digital and physical. In fact, in this age of digital connectivity, inbound phone calls are on the rise. And it is often these customers who call directly to … Read more
The Marketer’s Guide to APIs: Increasing Offline Conversions with Tracking and Analytics
Online, you’re able to track views, click-throughs and other conversion metrics using advanced analytics solutions. And though these insights paint a pretty rich picture of engagement, there is a growing blind spot in your data — what happens offline. When … Read more
