Online, you’re able to track views, click-throughs and other conversion metrics using advanced analytics solutions. And though these insights paint a pretty rich picture of engagement, there is a growing blind spot in your data — what happens offline.

When phone calls convert 5 times more leads than web forms, you can’t afford to let offline conversations go untracked. This white paper from Twilio shows you how you can use APIs to create a closed-loop reporting platform that can easily adapt and scale to bridge the online and offline worlds giving you end-to-end control over the entire customer journey.