The Rise of Voice: What the Increase in Conversation, Voice Assistants and AI Means for Business

Invoca
We’re entering a new era of customer communication as more people go mobile-only and voice assistant usage surges by an estimated 130% this year. While the benefits of voice for consumers are immediate and obvious, implications for marketers are vast and still emerging. It’s critical to think broadly about how voice will impact the entire customer experience, from discovery through to purchase.
In this report from Invoca, you’ll find:
  • Real examples from innovative businesses meshing digital interactions with an increasingly voice-first world
  • Insights from a survey of over 1,000 U.S. consumers using voice assistants
  • New data from an analysis of over 50 million customer phone calls passed through Invoca’s platform in the past year
  • Takeaways for evolving your marketing in a voice-first world
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Sponsored by Invoca

Invoca is an AI-powered call tracking and analytics platform that helps marketers get campaign attribution and actionable data from inbound phone calls. Invoca delivers real-time call analytics to help marketers take informed actions based on data generated before and during a phone conversation. As a result, marketers can dramatically improve ROI by driving more revenue-generating calls, increasing conversion rates, personalizing the customer journey, and running more efficient campaigns. With Fortune 500 customers in telecommunications, financial services, insurance, healthcare, and home services, Invoca’s platform integrates with Google Marketing Platform, Facebook, Adobe Experience Cloud, and Salesforce Sales and Marketing Clouds. www.invoca.com

Related resources: Analytics, Call Analytics, DMD Sidebar, Featured, White Papers, Whitepapers Sidebar.