We’re entering a new era of customer communication as more people go mobile-only and voice assistant usage surges by an estimated 130% this year. While the benefits of voice for consumers are immediate and obvious, implications for marketers are vast and still emerging. It’s critical to think broadly about how voice will impact the entire customer experience, from discovery through to purchase.
In this report from Invoca, you’ll find:
- Real examples from innovative businesses meshing digital interactions with an increasingly voice-first world
- Insights from a survey of over 1,000 U.S. consumers using voice assistants
- New data from an analysis of over 50 million customer phone calls passed through Invoca’s platform in the past year
- Takeaways for evolving your marketing in a voice-first world
Sponsored by Invoca
Invoca is the industry-leading provider of enterprise inbound call marketing solutions. The cloud-based platform delivers complete campaign management, clear attribution, practical analytics and mobile optimization tools in one easy-to-use solution, while seamlessly integrating with the solutions you already use. Invoca helps businesses get better qualified, higher converting customers and optimize across online, offline and mobile marketing channels. www.invoca.com
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