A Marketer’s Guide to Call Intelligence
At the dawn of the Internet Age, marketing experts speculated about the death of call centers and the diminished importance of phone interactions on a business’s sales. In reality, the opposite has happened: the Internet, combined with the rise of … Read more
The Digital Marketer’s Guide to Call Attribution
In today’s mobile-first world, the success of your digital marketing often depends on your ability to drive call conversions. It’s a big challenge for marketers used to focusing only on clicks. You now have to know the digital ads, campaigns, … Read more
Pay-Per-Call Marketing in a Mobile-First World
In today’s mobile‐first world, performance marketers must adopt new advertising and optimization strategies to unleash the full power of pay‐per‐call marketing. Calls generated from mobile marketing need the right pay‐per‐call technology in place to be tracked and routed efficiently to … Read more
Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency
Date: Mar 8, 2016 1:00 EST (10:00PST)Speakers:
Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Ross Kaplan-Winn, Search Engine Marketing Manager, Top Level Management
Choosing a Call Tracking Vendor
If you’ve ever typed ‘call tracking’ into your search engine of choice, you’re probably already aware that there are several call tracking companies from which to choose. It’s great to have options, but it can make the process of picking … Read more
Your 2016 Mobile Marketing Playbook
In this playbook from CallRail you’ll learn how to track the full ROI of your mobile marketing and click-to-call campaigns using simple actionable strategies. The playbook reviews the data backed reasons why you should be implementing mobile marketing campaigns, implementation … Read more
The Click-to-Call Playbook for Paid Search
Thanks to smartphones and click-to-call, consumers are responding to paid search ads by calling businesses more than ever before. These calls, while often the most lucrative type of conversion, are also the most difficult to track and measure. They are … Read more
Writing Ad Copy That Converts
Digital marketing is a cluttered space. With a list of ad formats and platforms that seems endless, there is an ever-growing number of ways to measure ad performance. Digital marketers have many optimization tactics at their disposal including, bids, budgets, … Read more
The 49% ROI Mistake Marketers Don’t Know They’re Making
Consumers today live their lives on their smartphones. To reach them, marketers are shifting ad spend to mobile. Marketing on mobile, however, is different than marketing on desktops, and many marketers are making a huge mobile ROI mistake around call … Read more
Marketer’s Guide to Call Tracking for Local Search
If driving calls and revenue from local search is important, this white paper from Ifbyphone can help. It explains how marketers and agencies are using call tracking technology to tell exactly how their local search campaigns drive calls and sales. … Read more