Did your ad work? The ABC’s of People-Based Testing

In today’s multi-platform environment, it’s not enough to assess whether a given campaign reached its target audience. The savviest brands and agencies go out of their way to figure out which parts of a campaign worked, rigorously testing their ads with real consumers before launching their full campaigns. The advantage of this approach is clear: Done properly, such ad testing could set campaigns up for more widespread success.

In February 2018, Thunder surveyed 213 brands and agencies, to find out how common ad testing really is, as well as which tactics see the most use and how those efforts are affecting today’s digital campaigns. This white paper highlights the findings of that survey.

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Named one of Forbes' 100 Most Promising Companies in America, Thunder powers ad creative production and versioning for advertisers, agencies, and publishers across the globe. Thunder is the only cloud-based Creative Management Platform whose creative production capabilities extend across both display and social advertising channels. Thunder's clients build creatives at incredible speed and scale across channels, teams, and regions, without having to sacrifice ad quality, branding, or pixel perfection.