Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network

The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, it’s a decision with direct impact on short and long-term business growth.

This white paper will illustrate how successful ad networks are navigating a range of cost, resourcing, and risk management factors to make informed infrastructure decisions. It is applicable to those just getting started, as well as companies seeking to migrate their existing tracking technology to a new platform.

Sponsored by TUNE
TUNE delivers mobile marketing solutions that help today’s marketers and their partners (including ad networks, tech platforms, demand-side platforms, and others) effectively manage marketing campaigns, engage the right audiences, optimize performance, and win in the market. Accuracy, transparency, and efficiency are critical in marketing, which is why we integrate with and build technologies that power marketers’ agencies, ad networks, and other partners.