Solving the Four Key Challenges of Today’s Advertisers

Brands and advertisers are facing an ever-shrinking window in which to capture consumers’ attention. Procter & Gamble’s chief brand officer recently revealed that the average digital ad is viewed for just 1.7 seconds. Only 20 percent of ads are viewed for two seconds, which is the minimum standard for viewability.
While these challenges may seem unsurmountable, there is a silver lining on the horizon.
This white paper from Valassis Digital discusses the new advances in intelligent media delivery, including improvements in data accuracy, personalization, optimization, and measurement, have the potential to make advertising more effective than ever before.

Sponsored by Valassis Digital
Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuels superior display advertising and expanded media offerings, such as in-store campaign solutions, for advertising clients. Through proprietary technology, Valassis Digital creates meaningful marketing and advertising impact for businesses – from planning, delivery, and attribution.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.