Advertising in the Age of Privacy: iOS 14 & Beyond
The ongoing Apple iOS 14 updates that began rolling out in 2020 include a variety of changes related to data privacy. The intention of these changes is to provide users with transparency on what data apps are tracking on their … Read more
Top Tips for Improving Quality Score
Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts your cost and your ad’s ability to display. Enhance your performance and optimize your cost with these simple steps to improve your ads’ Quality Score. Download … Read more
How to Boost Your Google Ads ROI with Call Tracking & Conversational Analytics
Date: Aug 27, 2020 1:00 EDT (10:00PDT)Speakers:
Owen Ray,
Sr. Content Marketing, Manager, Invoca
Greg Sterling,
Editor,
Search Engine Land
Adapting Your Advertising Strategy in a Crisis
March 2020 represented one of the quickest and most drastic shifts in online behavior we’ve ever seen. Explore the developing changes in the digital marketing landscape, particularly in paid advertising, through the COVID-19 pandemic, and key insights to apply to … Read more
Display B2B Buying Has Evolved
Today’s B2B buyer is elusive, impatient and informed. For marketers, focusing on key accounts is no longer just a tactic; it’s a fact of business life. In this insight-filled whitepaper, you’ll find a range of ideas, tactics, and advice on … Read more
Retargeting in 2020: Key Insights to Help You Succeed
Date: Apr 2, 2020 1:00 EDT (10:00PDT)Speakers:
Todd Lebo, Partner & CMO, Ascend2
Jalali Hartman, AI Lab Director, Perfect Audience
Eric Stockton, General Manager, Perfect Audience
The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
Fraud accounted for nearly $6.5B in wasted ad spend for advertisers in 2017 alone. But, did you know that not all invalid traffic (IVT) is fraud. Learn more about IVT, and what you can do to keep your campaigns protected. … Read more
The Telecom Marketer’s Guide To Mastering Display Advertising
Read how Three Sweden, Telia Company, and Telenor have succeeded with display advertising with improved results. Download Bannerflow’s guide to get actionable solutions to the three biggest challenges for digital marketers in telecom. Explore: Strategies for attracting new customers Using … Read more
How to Optimize Your Ad Strategy for Revenue
Measuring ROI from paid marketing is a critical problem a lot of marketers are trying to tackle. Good marketing is not transactional, most marketers know this, but it is easy to forget. ROI is measured along a cycle that could … Read more
The Trouble With Automation and Google Ads
Over the past few years, Google has made a serious push for automation with Smart Shopping campaigns, automated bid strategies, and more. On the surface, these fix-it-and-forget-it solutions seem perfect for advertisers who don’t have a lot of time to … Read more
