The War On Ad Fraud
As fraudulent tactics become increasingly sophisticated, the battle against ad fraud is an uphill one. With an arsenal of effective methods like domain spoofing, ad stacking and pixel stuffing, fraudsters present a genuine threat to healthy conversion rates and optimised … Read more
Ad Fraud Prevention: Buyer’s Guide for Performance Marketers
Today, over half of all internet traffic is generated by bots and performance advertising is plagued by different tactics that generate fake leads or attempt to steal the attribution of genuine leads. This invalid traffic not only consumes your ad … Read more
The Ultimate Guide to Click Fraud
25% of your digital advertising budget could be wasted on click fraud! If you’re in charge of your business’ PPC or Google Ads campaigns, chances are you’ve come across the term “invalid traffic”, or “Click Fraud”. But do you know … Read more
Avoid an Identity Crisis: Know Your Customers, Post Third-Party Cookies
Date: Jan 11, 2022 1:00 EDT (10:00PDT)Speakers:
Steve Zisk,
Senior Product Marketing Manager, Redpoint Global Kris Tomes, VP of Engineering, Data Management Redpoint Global
PPC Campaign Launch Checklist
Launching and managing a successful digital advertising campaign takes time and planning; this primer will help orient you along the way. Key areas covered: Audience and Goals Channel Selection and Budget Distribution Campaign Assets
5 Tips to Max your Google Ads Search Spend Efficiency and Grow
Date: Oct 5, 2021 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher,
VP of Marketing, Adthena
When the Third-Party Cookie Party is Over
Ad targeting and measurement are about to be disrupted. But that doesn’t mean you’ll be left high and dry. The third-party cookie has been a key component of the digital marketing ecosystem for years, and its demise has the potential … Read more
Media Optimization Guide: Six Steps to Plan and Pace Your Media Buys for Maximum Impact
In this media optimization guide from Salesforce, you will learn: Ways to be more efficient and drive growth from every investment How to complete analytics framework for strategic decision-making at every step of the media process Six key steps to … Read more
How to Measure Google’s E-A-T Criteria and Improve Your Organic Results
Date: Jun 10, 2021 1:00 EDT (10:00PDT)Speakers:
Ajay Rama
Senior Vice President, Products, iQuanti
Advertising in the Age of Privacy: iOS 14 & Beyond
The ongoing Apple iOS 14 updates that began rolling out in 2020 include a variety of changes related to data privacy. The intention of these changes is to provide users with transparency on what data apps are tracking on their … Read more
