How to Measure Google’s E-A-T Criteria and Improve Your Organic Results

Date: Jun 10, 2021 1:00 EDT (10:00PDT)

Speakers:
Ajay Rama Senior Vice President, Products, iQuanti

Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content.

While it is an important initiative to evaluate subject matter, most content creators find it challenging to measure E-A-T objectively. This can bring significant implications on how you manage your SEO initiatives.

Join iQuanti’s Ajay Rama and learn how to operationalize Google’s E-A-T criteria using Topical Authority and drive your SEO results.

Key takeaways:

  • Learn how to measure your website’s Topical Authority for any given topic
  • Benchmark your Topical Authority with competition
  • Use the Topical Authority metric to improve your organic rank

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Sponsored by iQuanti
iQuanti ignites powerful digital marketing performance for global brands, with an approach rooted in data science and vertical knowledge, through a unique blend of channel management services, strategic consulting expertise and proprietary product offerings.