When the Third-Party Cookie Party is Over

Amperity
Ad targeting and measurement are about to be disrupted.
But that doesn’t mean you’ll be left high and dry. The third-party cookie has been a key component of the digital marketing ecosystem for years, and its demise has the potential to reshape much of how marketing and advertising works. At the same time, technologies and methods to make better use of first-party data have come a long way, offering alternatives to third-party cookie-based marketing that can actually give brands more control of their customer retention and acquisition.
Once brands can no longer rely on the third-party cookie, they’ll need to double-down on first-party data to fill the gaps. So what does it look like in practice?
In this guide, you’ll learn about the areas to focus on and the ways to use first-party data to adjust when the third-party cookie goes away:
  • The four major trends to guide your strategy
  • A deeper look at how to make the most of first-party data to strengthen your position
  • Recommendations for what to get started on today to prepare
Download the guide, and start getting ready for the world after the third-party cookie.
Download now

Sponsored by Amperity
Amperity is the only CDP that takes a comprehensive approach to helping you use data to serve your customers. Our suite of enterprise-grade products addresses the full spectrum of customer data challenges, from identity resolution to assembling and accessing the elusive customer 360 to uncovering and activating the customer intelligence that matters. Amperity puts you on a fast track to customer-centricity, builds trust, and improves organizational alignment and collaboration. Give us 30 days to show how customer data can change your business. Our platform enables organizations to take control of their customer data, systematically improve customer relationships, and foster brand loyalty. We provide the power, flexibility, trust, and expertise to overcome the most daunting roadblocks on the path to customer centricity at scale.

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