2023 Digital Advertising Campaign Checklist
Launching and managing a successful Digital Advertising Campaign takes time and planning; this checklist will help ensure you are launching a new effort as prepared as possible to then deliver excellent results. Along with the checklist you’ll learn about:
Putting in the Work: Understanding B2B Audiences on Connected TV
Date: Dec 13, 2022 1:00 EDT (10:00PDT)Speakers:
Eric Hatzenbuhler,
Senior Digital Marketing Manager, MNTN
Demystifying Mid-Funnel Ad Impact
Your ads work a lot harder than you think. Want to uncover how they impact conversion outcomes, without relying on cookies or mobile IDs, even on sites you have no relationship with? Get full credit for your ad impact. Get … Read more
Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand
Date: Aug 25, 2022 1:00 EDT (10:00PDT)Speakers:
Eric Hatzenbuhler,
Senior Digital Marketing Manager, MNTN
Outsmarting CPM Inflation: An In-Depth Report
CPM inflation is a pressing concern for digital marketers. When CPM inflation increases, digital advertising prices rise, making it more expensive to reach digital audiences. And while ad prices are soaring, precisely targeting ads is becoming more difficult due to … Read more
Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic
Date: Jun 28, 2022 1:00 EDT (10:00PDT)Speakers:
Adam French,
Regional Vice President, EMEA, TrafficGuard
Measurement in a Cookieless World: Are You Ready for What’s Next?
Date: Apr 12, 2022 1:00 EDT (10:00PDT)Speakers:
Sreekant Lanka
, SVP Digital Solutions, iQuanti
Making the Case for Marketing: How to Measure & Communicate Value in a Cookieless World
Third-party cookies are dying. And honestly? Good riddance.There is a better way. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures like conversions, leads, sales and, ultimately, ROI.It’s the kind of reporting … Read more
2022 Digital Consumer Trends Index
New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on, and the data they’re prepared to share in return for more personalized experiences at … Read more
Your Playbook for a Cookieless World
Learn How to Thrive in a World Without Third-Party Cookies As third-party cookies deprecate in 2023, marketers face many challenges for creating hyper-targeted, measurable digital marketing campaigns. Companies are striving now to determine how to continue delivering personalized experiences and … Read more
