Media Optimization Guide: Six Steps to Plan and Pace Your Media Buys for Maximum Impact

In this media optimization guide from Salesforce, you will learn:

  • Ways to be more efficient and drive growth from every investment
  • How to complete analytics framework for strategic decision-making at every step of the media process
  • Six key steps to plan and pace your media buys

Sponsored by Salesforce Datorama
Datorama’s marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. With Datorama, customers can:

- Automatically connect all their disparate marketing tools and reports in one centralized place.
- Access and act on the right cross-channel KPIs, dashboards, reports and AI-powered insights.
- Optimize and report on every investment, performance, and outcome across the customer journey.

Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally including IBM, Nike, Ticketmaster, Viacom and Neo@Ogilvy, helping them make smarter marketing decisions everyday. Datorama has a global presence with 16 offices worldwide and was recently named a Gartner Cool Vendor and ranks #35 on the Deloitte Fast 500 list. Learn more about how we can help you:

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.