Grande Guide to Social Advertising
Advertising on social networks? Isn’t that invasive? No! Not when done with a goal of enriching the experience of those inhabiting the various social channels. Imagine helpful, pertinent offers served up just as a topic becomes hot. Or picture links … Read more
11 Steps for Promoting Your Products with Google’s Shopping Campaigns
Google’s more informative, image-based Product Listing Ad (PLA) format has created a better search experience for shoppers, and an increase in conversions for retailers. So it’s no surprise to see the current transformation of the search engine results page, where … Read more
3 Steps to Knocking Out Your Display Competitors
While display advertising can be highly profitable, it is also highly competitive. With countless advertisers vying for the impressions on a vast array of publishers, the industry it’s become a boxing match. Competitors try to out-smart each other with placements, … Read more
PPC Reporting, Simplified
Most pay-per-click marketers say that PPC reporting and analysis is their #1 or #2 biggest time sink. Yet reporting is crucial in order to can evaluate progress, communicate successes, and make improvements. Why are marketers losing so much time on … Read more
The Search Marketer’s Guide for Migrating to Google Enhanced Campaigns
Since Google’s announcement of enhanced campaigns in February 2013, paid search advertisers have raced to not only understand how this change will reshape their campaign structures and strategies, but also how it will impact their ability to acquire revenue. The … Read more
PPC Bid Management Guide
PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate the process using either the automated bidding option in Google AdWords or a third-party bid management solution. Each approach has it’s … Read more
8 Tips for Successful PLA Management
During 2012, Google launched Google Shopping, a paid-only service powered by product listing advertising (PLA). A hybrid of Google’s PPC and Product Search feed programs, PLAs have proven vital to the success of any business selling products online. However, in … Read more
Mobile Search Advertising Around the Globe: 2013 Annual Report
With smart mobile devices becoming ubiquitous, advertisers need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Specifi- cally, marketers will need to learn how to communicate with an always-on audience, think harder … Read more
Global Digital Advertising: Q2 2012 Update
We’re at the halfway point. How do your results stack up? Using an index of 250 billion ad impressions and Facebook activity for 46 million fans across 225 companies, Adobe® Digital Index evaluates digital advertising activity for Q2 2012 and … Read more
DMD this week: Webcasts on Wednesday and Thursday
June 11, 2012This week we’ve got two webcasts for marketers: On Wednesday, June 13 at 1 PM, Gord Hotchkiss and Marko Wollschlaeger will present “SEO Roadmap for the B2B Marketer.” They’ll discuss how to create successful B2B search engine optimization campaigns. There … Read more