Most pay-per-click marketers say that PPC reporting and analysis is their #1 or #2 biggest time sink.
Yet reporting is crucial in order to can evaluate progress, communicate successes, and make improvements. Why are marketers losing so much time on these important tasks? Because most reporting tools are overly complicated. You go in to check one metric and end up falling down a rabbit hole.
What’s the answer? Streamlining. A simplified approach to PPC reporting can save time while still providing the information needed to make smart marketing decisions.
This whitepaper oultines the metrics marketers need for PPC success, and introduces a reporting tool to help:
- Focus on the most important metrics for success
- Save time on reporting and analysis
- Take action on your account to get better results
Sponsored by WordStream
WordStream provides paid and organic search management solutions, including keyword research and organization tools for continuously optimizing and expanding pay-per click marketing campaigns. WordStream helps advertisers to identify profitable keyword opportunities, eliminate wasteful spending, and increase productivity while helping to improve ROI.