State of the Industry: Retargeting and Programmatic Buying
Retargeting has been a breakout tactic since marketing made the shift from analog guess-and-test programs to real-time programmatic campaigns. But how are advertisers currently leveraging retargeting across their marketing mix? AdRoll surveyed 1,000 marketers and analyzed their campaign data from … Read more
The Essential Guide To Display Attribution Models
Digital advertising has introduced new challenges and opportunities in marketing attribution. Every touchpoint along a consumer’s path is highly measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best-performing campaigns. But it’s … Read more
The Cross-Device Targeting Playbook for Display Advertisers
By 2019, over 70% of digital ad spending will be on mobile ads. Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent and cohesive experience to potential customers regardless of … Read more
Retargeting on Facebook by the Numbers
In this year’s Facebook by the Numbers report, AdRoll reviewed data from over 800 million impressions across 215 advertisers running retargeting campaigns on Facebook on desktop, Facebook on mobile, and the web. Highlights include: Key performance metrics for Facebook on … Read more
Mobile Advertising Around the Globe: 2015 Annual Report
Working with many of the world’s largest and most sophisticated advertisers, Marin Software’s research uncovered many interesting trends that highlight the mobile imperative for digital advertisers. Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than … Read more
Programmatic for Branding – An Essential Marketing Tool
Programmatic buying refers to any media buying that is run through an automated system. Today, almost all programmatic ads are bought and managed through real-time bidding (RTB), which uses real-time auctions to bid on individual impressions across web, mobile and … Read more
Connecting Online and In-Store Marketing Strategies for Multi-Unit Businesses
It’s no secret that it’s difficult to connect digital marketing budgets directly to store traffic. Piecing together the path to purchase for your consumers and assigning appropriate credit to each channel is not an easy task. With the right strategies … Read more
The Q3 2014 Performance Marketer’s Benchmark Report
As consumers grow more comfortable purchasing on smartphones and tablets, advertisers are optimizing their search, social and display mobile marketing strategies accordingly. This report benchmarks quarterly and year-over-year performance marketing trends based on the Marin Global Online Advertising Index, which … Read more
How to Take Your Retargeting to the Next Level
By delivering personalized, customized advertising to predefined audience segments in just the right way at just the right time, retargeting gives marketers the best possible return on every dollar invested. Retargeting translates website visitor behavior into highly relevant, targeted … Read more
The Performance Marketer’s Retargeting Guide
To help enterprise advertisers optimize their growing retargeting programs, Marin Software surveyed 233 digital marketers of leading brands and agencies. The survey yielded surprising results for this powerful performance marketing channel. This informative 18 page report covers important trends, benchmarks, … Read more