While display advertising can be highly profitable, it is also highly competitive. With countless advertisers vying for the impressions on a vast array of publishers, the industry it’s become a boxing match. Competitors try to out-smart each other with placements, beat each other’s offering, and one-up each other with creative designs.
Maintaining this constant fight for survival in the long-term may seem daunting. To reap the rewards of online advertising, you must knock out your competitors. This white paper covers the display ecosystem, explains the pitfalls, and details the 3 steps to success.
Sponsored by AdClarity
AdClarity by BIScience is a business intelligence solution provider for the online media industry. Our solutions serve media buyers, sales managers, affiliates and internet professionals with a stake in online media and advertising. Our portfolio of competitive intelligence solutions provides valuable insight that enhances our clients’ marketing operations over ad display, search, social media, affiliate marketing and mobile channels.