About Adobe

Adobe Inc. is an American multinational computer software company headquartered in San Jose, California. It has historically focused upon the creation of multimedia and creativity software products, with a more recent foray towards digital marketing software.

Resources from Adobe:

State of Digital Customer Experience: Focus on Retail

Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers. The lessons learned about the importance of technology and data can help businesses … Read more »

Digital Trends: Media and Entertainment in Focus

Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&E) companies are inspiring loyalty and driving growth by delivering hyper-personalized customer experiences. For media and entertainment brands, the focus is … Read more »

Data-Driven Healthcare Experiences

Attitudes towards healthcare are changing. Consumers, healthcare providers, and even insurers are taking a much more proactive approach to health, seeking to identify conditions earlier than ever and taking steps to improve overall wellness. Across the mental and physical health … Read more »

How To Achieve Personalization At Scale In Financial Services

Adobe commissioned Incisiv to assess the state of personalisation in the financial services industry. The study was designed to understand how firms: Incisiv conducted an extensive survey and executive interviews to gather critical insights and also built a framework to … Read more »

Personalization That Exceeds Expectations

As more and more customers report their desire for personalization, top brands understand the importance of investing in the right tools to make it happen. A modern content management system stands out as the key piece to delivering relevant experiences. … Read more »

Every Moment Counts

Great customer experiences happen in real time — not days or weeks after a customer engages. Real-time profiles, complete with individual customer attributes and behaviors, let businesses create robust audience segments that drive customer engagement. These concepts apply to many industries. Using … Read more »

Invest In Your Content Agility

Today’s customers expect cross-channel personalization and real-time responses, especially from large, traditional financial services firms. However, the traditional organizational structure doesn’t lend itself to the ultra-fast pace of content creation. Data is siloed, each team’s focus is narrow, and prioritization … Read more »

Orchestrating The Customer Journey For Retail Success

As the digital ecosystem expands, online and offline channels have converged. Customers now interact with brands in so many different ways, different places, and at different times that orchestrating a harmonious shopper’s journey can be challenging. Like a conductor setting the … Read more »

Deepening The Database

For years, we’ve witnessed a shift in the digital economy— consumers value experiences over products. And more than ever, they’re looking for experiences to be tailored to their unique needs. Customers expect high-quality, digitally driven experiences and self-service options across … Read more »

The 5 Best Practices of Leading Marketing Teams

These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. The responses from more than 600 organizations were distilled into a value-packed, 29-page research report, the … Read more »

5 AI-Powered Strategies for Ecommerce Personalization

Check out 5 AI-Powered Strategies for Ecommerce Personalization to discover why 1:1 personalization is the key to unlocking exceptional online shopping experiences — and learn:

Navigating the Digital Experience Landscape

Digital experience teams — the marketers and developers responsible for building and supporting digital experiences for customers — are under enormous pressure to fulfill rising expectations amidst intense competition and shrinking budgets. So, Adobe surveyed 928 professionals across the globe to … Read more »

Less Searching for Assets. More Personalized Content.

Take a look at Less Searching For Assets, More Personalized Content and learn how a centralized DAM like Adobe Experience Manager Assets can help your organization build a connected content supply chain, including:

From Overworked to Optimized: Expert Tips for a Productive and Balanced Team

Date: Oct 17, 2023 1:00 EDT (10:00PDT)

Speakers:
Chris O’Neal, Principal Product Marketing Manager, Adobe

Personalization At Scale: Media, Entertainment, and Telecom Industry Spotlight

Adobe commissioned Forrester Consulting to evaluate the state of personalization at scale within media, entertainment, and telecom. Industry decision-makers from across the globe provided key insights into where firms are exceeding — and falling short — of expectations. Check out … Read more »

Shift personalization into overdrive.

Only 12% of financial service industry practitioners agree that their company’s digital experience is ahead of customer expectations. Clearly, something has to change. Adobe’s new guide, Shift Personalization into Overdrive, can help you rocket past customer expectations with a tech … Read more »

How You Work Matters: 5 Steps to Get It Right

Date: May 25, 2023 1:00 EDT (10:00PDT)

Speakers:
Daniel Hayden, Transformation Director, Adobe

The 8 Biggest Email Mistakes and How to Avoid Them

Date: Oct 4, 2022 1:00 EDT (10:00PDT)

Speakers:
Joe Stewart, Senior Product Marketing Manager at Adobe

4 Proven Methods to Maximize Your Marketing Efforts

Date: Aug 2, 2022 1:00 EDT (10:00PDT)

Speakers:
Lauren Sisneros, Sr. Product Marketing Manager, Adobe

Your New Year’s Marketing Resolution: Master the Art of Saying No With These 6 Steps

Date: Dec 2, 2021 1:00 EDT (10:00PDT)

Speakers:

3 Ways to Turbocharge Your Team for Greater Marketing Agility in 2022

Date: Nov 9, 2021 1:00 EDT (10:00PDT)

Speakers:

Ready for Anything: How to Infuse Agility into Your Marketing Strategy

Date: Nov 5, 2020 1:00 EDT (10:00PDT)

Speakers:
Caroline Hull, Director of Field Marketing & Partner Marketing, Adobe Experience Cloud
Brittany McKeighan, Event Marketing Manager, Adobe Experience Cloud

How to Build a Digital Foundation to Transform Your Customer Experience

Date: May 28, 2020 1:00 EDT (10:00PDT)

Speakers:
Keith Barber, Director of Digital Engagement at Tyson Foods
Paul Lima, Founder and Managing Partner, Lima Consulting Group

What to Expect When Migrating Marketing Automation Platforms

Date: May 14, 2020 1:00 EDT (10:00PDT)

Speakers:

Marketing In A Fully Digital World: 5 Tips to Ensure Your Martech is Ready

Date: Apr 30, 2020 1:00 EDT (10:00PDT)

Speakers:
Roman Ogarok, Vice President, Client Services – US East Region Verticurl
Lauren Schuler, Vice President, Client Services – US West Region

Best Practices for Choosing & Optimizing Marketing Automation Technology

Date: Sep 17, 2019 1:00 EDT (10:00PDT)

Speakers:
Adrienne Whitten, Principal Enterprise Segment Marketer, Adobe
Lizzy Ragno, Campaign Strategist, Adobe

Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Download Adobe’s 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than … Read more »

Gartner Magic Quadrant for Web Content Management

Companies strive for ever-greater business impact from their online presence, demanding more from web content management than it has traditionally delivered. Web content management (WCM) is the process of controlling the content to be consumed over one or more online channels … Read more »

2013 eCommerce Benchmark and Holiday Shopping Report

The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed … Read more »

Top 10 Ways to Improve Digital Experiences

In this report, Forrester Research gives you the tools and processes you need to act on digital customer experience improvements across touch points like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touch points and determining … Read more »

Conversion Maximization Report: The Essential Workflow

In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they think about conversion and testing processes. It proposes a mental … Read more »

Gartner: A Marketing Analytics Framework for CMOs

In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. In Gartner’s report: A Marketing Analytics Framework for CMOs, you’ll review: – Nine measurements your CMO needs to understand – How to … Read more »

Algorithms and Optimization for SEM

We can’t control economic ups and downs or consumer behavior, but we can control our online response. So when our current marketing strategy produces results that are less than optimal, it’s time to enlist a different approach. With Adobe’s portfolio … Read more »

Global Digital Advertising: Q2 2012 Update

We’re at the halfway point. How do your results stack up? Using an index of 250 billion ad impressions and Facebook activity for 46 million fans across 225 companies, Adobe® Digital Index evaluates digital advertising activity for Q2 2012 and … Read more »

PPC Bidding Basics: What you don’t know is probably hurting you

The Subtle Science of Bidding Bid management for brand keywords is a complicated beast. If you’re perplexed by campaign results, it’s possible that seemingly intuitive methods—like bidding all brand keywords at high levels and always aiming for position 1.00—could in … Read more »

Global Digital Advertising: Q1 2012 Update

Adobe Digital Index analyzed advertiser and user behavior to determine the trends for digital marketing, specifically in search, mobile, and social media channels. We built a client index representing over 15 advertisers and 20 million fans from a multitude of … Read more »

eMarketer’s Top Digital Trends for 2012 and Beyond

Rethink your digital advertising strategy Have you defined your 2012 online advertising strategy? How will the changing digital trends of today influence your future advertising spend for tomorrow? Accelerate digital marketing results Marketers, retailer, content owners and technology firms are … Read more »