During 2012, Google launched Google Shopping, a paid-only service powered by product listing advertising (PLA). A hybrid of Google’s PPC and Product Search feed programs, PLAs have proven vital to the success of any business selling products online.
However, in implementing PLA campaigns, digital marketers are finding a steep learning curve and considerable effort to maintain. Significant coordination is required between your PPC efforts, PLAs and Comparison Shopping Engine management.
Download this white paper to learn 8 tips for running successful PLA campaigns.
Sponsored by Didit
A digital marketing leader since 1996, Didit provides full-service online advertising and marketing services with award-winning expertise and innovation. Recognized as a 2007 Inc. 500, Deloitte Fast 50 and Fast 500 company, Didit continues to lead the evolution of auctioned media management and online marketing with keen insight, technological know-how and a passion for advancing search and online media. Didit’s aptitude for strategic planning, incorporating best-of-breed technology and advanced analytics, delivers unmatched results for more than 100 clients across all major verticals. Our full-service approach applies multi-faceted skill sets, combining top-tier SEM and SEO management, implementing Google CSE’s and PLA product feeds, and devising important Social Media strategies that create a holistic synergy of online marketing tools. Didit’s latest breakthrough is MAPS, a remarkable, audience-targeting software that super-charges Google search campaigns by directing online spend toward thousands of specified audience targets. Didit was co-founded by industry thought leader, SEMPO founding board member, and current Didit chairman Kevin Lee.