11 Steps for Promoting Your Products with Google’s Shopping Campaigns

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Google’s more informative, image-based Product Listing Ad (PLA) format has created a better search experience for shoppers, and an increase in conversions for retailers. So it’s no surprise to see the current transformation of the search engine results page, where paid ads are given premium placement and organic listings are pushed further down the page.

Google also realized that retailers needed greater flexibility in how they structured their PLA campaigns. Users of the prior format may have found it restrictive, often resulting in inefficient product groupings. Google’s solution? Shopping campaigns. This new way of managing PLAs includes more granularity and better control over bids.

Whether you’re looking to get started with PLAs or have been using the old campaign-management structure for a while, you probably have a lot of questions.

This white paper will introduce you to the steps of building a Google Shopping campaign and give you some tips and recommendations to ensure that your new campaigns are running smoothly.

Sponsored by ChannelAdvisor
ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses.