Guide to Content Syndication Success

Setting up your content syndication program for success

A robust demand program has multiple elements, each of which interacts with the other. Setting up content syndication for success means knowing its role, what the right content is, what your leads should look like, and how to pick the right partners. The stakes are high, because we’re talking about the revenue lifeblood of the business. This phase will help make you a “maestro” of content syndication, adept at the design and integration of content syndication programs to amplify all of demand generation.
Download the “Phase 1” guide covering:
  • Intro: The Many Faces of Content Syndication
  • Chapter 1: Achieving Your Demand Goals with Content Syndication
  • Chapter 2: Profiling Target Buyers to Build the Best Lead Pipeline
  • Chapter 3: What Content Is Optimal for Syndication?
  • Chapter 4: Framework for Finding Your Best Content-Syndication Partner

Sponsored by Integrate
Driving revenue through precise digital experiences that connect with buyers, starts with the Integrate Demand Acceleration Platform – a scalable foundation at the heart of your demand cloud. With this platform, B2B marketing and demand generation teams can ensure they have the right data to power nurture and lead programs to reach the right buyer at the right time and in the right channels. Customers such as Avalara, Rackspace, Box, and Iron Mountain were able to increase lead acceptance rates, save thousands of wasted media dollars, and significantly cut lead follow-up time, ensuring their sales teams quickly connected with interested buyers.