Over the past few years, demand marketers have been inundated with advice on the quality over quantity debate, particularly when it comes to lead generation.
So why do expensive and time-intensive demand programs and campaigns still deliver bad leads that miss the mark?
Unfortunately, many marketers and senior leaders are still unaware of the hidden costs and negative impact bad leads have on their business and revenue-generation efforts.
Integrate designed this guide, full of the tools and insights, to help you squash the marketing bad data problem.
In this guide, we’ll explore:
- What is a good lead
- What makes a lead bad
- How to calculate the costs of a bad lead
- What are the hidden costs of bad leads
Download your copy today.
Sponsored by Integrate
Driving revenue through precise digital experiences that connect with buyers, starts with the Integrate Demand Acceleration Platform – a scalable foundation at the heart of your demand cloud. With this platform, B2B marketing and demand generation teams can ensure they have the right data to power nurture and lead programs to reach the right buyer at the right time and in the right channels.
Customers such as Avalara, Rackspace, Box, and Iron Mountain were able to increase lead acceptance rates, save thousands of wasted media dollars, and significantly cut lead follow-up time, ensuring their sales teams quickly connected with interested buyers.