Marketing Orchestration: An Introduction for B2B Marketing Leaders

As a B2B marketer, you’ve spent the better part of the past decade reinventing yourself, evolving on the fly. As you’ve worked to keep pace with relentless change, the expectations––and your responsibilities––have changed rapidly as well.

You need to get your funnel together. You now sit on a mountain of disconnected tech, tools and data. Silos are everywhere. This process doesn’t talk to that program. And the pressure from your c-suite is to accelerate revenue and deliver quantifiable results. You need unity at the top of your marketing funnel. You need marketing orchestration.

Consider this introductory guide a first step.This insight-filled guide introduces how marketing orchestration works––how it can tear down the silos, unify top of funnel channels, and put you on the road to maximizing your marketing investment.

Get the guide now.

Sponsored by Integrate
Driving revenue through precise digital experiences that connect with buyers, starts with the Integrate Demand Acceleration Platform – a scalable foundation at the heart of your demand cloud. With this platform, B2B marketing and demand generation teams can ensure they have the right data to power nurture and lead programs to reach the right buyer at the right time and in the right channels. Customers such as Avalara, Rackspace, Box, and Iron Mountain were able to increase lead acceptance rates, save thousands of wasted media dollars, and significantly cut lead follow-up time, ensuring their sales teams quickly connected with interested buyers.