Display B2B Buying Has Evolved

Today’s B2B buyer is elusive, impatient and informed. For marketers, focusing on key accounts is no longer just a tactic; it’s a fact of business life. In this insight-filled whitepaper, you’ll find a range of ideas, tactics, and advice on how to stay ahead in this multichannel, multi-touch, multi-player marketplace where much has already changed and more changes are just around the corner.

The topics include:

  • How to leverage targeted B2B display ads in tandem with content syndication
  • How messaging prospects from key accounts via top-of-funnel ads primes them for content offers
  • The value of leveraging display ads in every stage of the funnel

Sponsored by Integrate
Driving revenue through precise digital experiences that connect with buyers, starts with the Integrate Demand Acceleration Platform – a scalable foundation at the heart of your demand cloud. With this platform, B2B marketing and demand generation teams can ensure they have the right data to power nurture and lead programs to reach the right buyer at the right time and in the right channels. Customers such as Avalara, Rackspace, Box, and Iron Mountain were able to increase lead acceptance rates, save thousands of wasted media dollars, and significantly cut lead follow-up time, ensuring their sales teams quickly connected with interested buyers.