Display B2B Buying Has Evolved

Today’s B2B buyer is elusive, impatient and informed. For marketers, focusing on key accounts is no longer just a tactic; it’s a fact of business life. In this insight-filled whitepaper, you’ll find a range of ideas, tactics, and advice on how to stay ahead in this multichannel, multi-touch, multi-player marketplace where much has already changed and more changes are just around the corner.

The topics include:

  • How to leverage targeted B2B display ads in tandem with content syndication
  • How messaging prospects from key accounts via top-of-funnel ads primes them for content offers
  • The value of leveraging display ads in every stage of the funnel

Sponsored by Integrate
Integrate centralizes top-of-funnel demand channels ensuring standardization, validation, and enrichment to all lead data, producing outcomes that will help close more deals and generate revenue.