In 2019, the majority of B2B marketers will adopt account-based marketing, a strategy that will consume around 28 percent of marketing budgets. As pressure mounts to show results from this investment, the organizations that will succeed are those taking a cross-channel, holistic approach to ABM: connecting account-based programmatic campaigns with account-based lead gen programs to generate both awareness AND leads across the buying committee.
Download “The Playbook to ABM tactics that work” to learn:
- What to expect from ABM in 2019
- How enterprises can take ABM to the next level
- Examples from pioneering enterprise marketers that have successfully deployed account-based demand gen programs
Sponsored by Integrate
Driving revenue through precise digital experiences that connect with buyers, starts with the Integrate Demand Acceleration Platform – a scalable foundation at the heart of your demand cloud. With this platform, B2B marketing and demand generation teams can ensure they have the right data to power nurture and lead programs to reach the right buyer at the right time and in the right channels.
Customers such as Avalara, Rackspace, Box, and Iron Mountain were able to increase lead acceptance rates, save thousands of wasted media dollars, and significantly cut lead follow-up time, ensuring their sales teams quickly connected with interested buyers.