Drive Revenue and Relationships in a Buyer-First World

Date: Sep 23, 2021 1:00 EDT (10:00PDT)

Jennifer Goode , Director of Product Marketing, Integrate
Cyndi Greenglass President, Livingston Strategies

In a B2B marketplace that is now digital and buyer-driven, your team needs to reach the right accounts and buyers, when they’re ready to buy, using data that is always validated and marketable.

Because buyers are using a full range of channels to do their own research and make decisions quickly, marketers need to play a larger role to support the full buyer’s process to provide the right information at the right time to nurture new and growing customers.

This shift in behavior requires a makeover or, at minimum, the next revolution of strategy. Join experts from Integrate as they walk you through five pillars that will help you convert more leads to revenue with connected buying experiences.

Key takeaways:

    • Target and identify known and unknown buyers, buying groups and accounts
    • Orchestrate cross-channel campaigns quickly and precisely
    • Leverage an integrated global network of media publishers and lead providers
    • Measure campaign performance report for impact and optimize your demand budget in real-time
    • Build trust with buyers by ensuring all data is standardized, valid, compliant and marketable

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Sponsored by Integrate
Driving revenue through precise digital experiences that connect with buyers, starts with the Integrate Demand Acceleration Platform – a scalable foundation at the heart of your demand cloud. With this platform, B2B marketing and demand generation teams can ensure they have the right data to power nurture and lead programs to reach the right buyer at the right time and in the right channels. Customers such as Avalara, Rackspace, Box, and Iron Mountain were able to increase lead acceptance rates, save thousands of wasted media dollars, and significantly cut lead follow-up time, ensuring their sales teams quickly connected with interested buyers.

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