4 Ways to Boost Confidence in Your Content Syndication Strategy

Date: Nov 18, 2021 1:00 EDT (10:00PDT)

Speakers:
Stephanie Swinyer, Head of Revenue Marketing, Integrate
Matt Mullin, Senior Director of Growth Marketing, Tenable

Do you ever feel like you are wasting time and money on content syndication?

Today’s marketers are bound to ever-increasing and hard to achieve lead goals. As a result, they are being forced to work with a disparate mix of publishers to reach buyers with their latest content.

For many marketers, juggling publisher communications, reviewing lead quality, and measuring ROI on content syndication efforts is a full-time job on top of a full-time job.

Marketers need a way to streamline content syndication campaigns across publishers and enforce a 100% marketable lead data guarantee. Or, more to the point, you need to know your content syndication strategy actually works, with a clear and repeatable way to measure, manage, and optimize.

Join Matt Mullin, Sr. Director of Growth Marketing at Tenable, and Stephanie Swinyer, Head of Revenue Marketing at Integrate, as we discuss proven ways you can reclaim control of third-party content syndication to accelerate quality lead generation to sales.

Key takeaways:

    • Why precision targeting should be the standard for top-funnel demand channels
    • How to block bad lead data to save budget and time
    • How to connect your publishers to better track and monitor real-time performance
    • How to leverage an omni-channel approach to nurture content syndication leads down funnel

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Sponsored by Integrate
Driving revenue through precise digital experiences that connect with buyers, starts with the Integrate Demand Acceleration Platform – a scalable foundation at the heart of your demand cloud. With this platform, B2B marketing and demand generation teams can ensure they have the right data to power nurture and lead programs to reach the right buyer at the right time and in the right channels. Customers such as Avalara, Rackspace, Box, and Iron Mountain were able to increase lead acceptance rates, save thousands of wasted media dollars, and significantly cut lead follow-up time, ensuring their sales teams quickly connected with interested buyers.