Last year, COVID-19 transformed B2B sales and amplified the emerging self-service digital purchase models that have been successful in the consumer market. In 2021, B2B purchasing will continue to be buyer- and experience- driven as marketers explore new strategies for success in a volatile marketplace.
Integrate hired Spiceworks Ziff Davis to conduct an online survey of 101 digital marketing, demand generation, and marketing operations leaders at enterprise B2B technology companies. The objective: Gain insights into the changing approaches these leaders are taking, evaluate and understand their most critical challenges, and learn more about how they plan to use technology to drive revenue.
This white paper looks at the results of the survey and where to go from here to drive your marketing.
Sponsored by Integrate
Driving revenue through precise digital experiences that connect with buyers, starts with the Integrate Demand Acceleration Platform – a scalable foundation at the heart of your demand cloud. With this platform, B2B marketing and demand generation teams can ensure they have the right data to power nurture and lead programs to reach the right buyer at the right time and in the right channels.
Customers such as Avalara, Rackspace, Box, and Iron Mountain were able to increase lead acceptance rates, save thousands of wasted media dollars, and significantly cut lead follow-up time, ensuring their sales teams quickly connected with interested buyers.