The B2B Marketer’s Lead Generation Field Guide

In the Lead Generation Field Guide, you’ll learn how to:

  • Amplify your lead generation efforts across multiple channels
  • Track elusive leads and identify your ideal buyer and target audience
  • Work with your sales teams to capture and recognize different types of leads
  • Create campaigns that engage customers and advance deals

Sponsored by Salesforce-Pardot

Pardot, B2B marketing automation by Salesforce, offers an easy-to-use marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns.