The Ultimate CTV Start-Up Kit
CTV is the fastest-growing channel in digital marketing for a reason: marketers who understand how to leverage it and measure its impact are transforming their business results. The channel’s unique combination of big-screen storytelling and digital targeting and reporting isn’t … Read more
The Future of Video Asset Management
In 2025, video content is absolutely everywhere—on your website, in your inbox, even your LinkedIn feed. But behind the scenes? Chaos. This report reveals the growing gap between video creation and video control, why it’s time to rethink video asset … Read more
The 2025 G2 DAM Vendor Report
If it’s finally time to invest in a DAM, or to upgrade to a better DAM platform, the G2 DAM Vendor Comparison Report is the go-to report. In the latest edition, you can compare the strengths of digital asset management … Read more
Building a Smarter Content Strategy in the Age of AI 2025
As AI reshapes how users search and consume content, traditional tactics are no longer enough. With Google’s AI Overviews delivering instant answers, your brand’s visibility may depend on more than just ranking on page one — it’s about showing up … Read more
Enterprise Digital Asset Management Platforms: A Marketer’s Guide
With consumers and business decision-makers now engaging with marketing content in a wider variety of media environments and on multiple digital devices, the benefits of DAM usage have become critical drivers of brand success. Read more
The Ultimate Consent Strategy to Maximize Customer Opt-Ins in 2025
Date: Jun 10, 2025 1:00 EDT (10:00PDT)Speakers:
Arshdeep Sood,
Principal Strategic Solutions Engineer, OneTrust
Generative AI for Content Creation: A Marketer’s Guide
Generative AI for Content Creation: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about generative AI for content creation solutions – what their capabilities are and how they can help marketers drive more revenue. This report examines the current … Read more
The Sitecore CMS Advantage
In today’s digital-first world, your CMS is more than just a platform—it’s the foundation of your brand’s online presence. Leading brands like Aston Martin, United Airlines, and L’Oréal rely on Sitecore CMS to deliver personalized, high-performing, and AI-powered digital experiences … Read more
Future-Proof Your Content Strategy with the Right CMS
Date: Apr 29, 2025 1:00 EDT (10:00PDT)Speakers:
Chris Purcell, Senior Product Marketing Manager, Sitecore
Matt Ward, Director of Digital & Partnerships, HCA Healthcare UK
State of TV Consumption
Upfronts/Newfronts are around the corner, and Emarketer reported that “US upfront/NewFront digital video ad spend will increase by 37.3% to reach $18.61 billion” — a staggering amount of money. As the industry adapts to changing viewing habits, the question remains: … Read more
