Resource Library: Content

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Site Search 101

Your website is packed with compelling content from product descriptions to location pages to blog posts. But often the marketing strategy emphasizes SEO and overlooks the importance of search capabilities within their websites.Once you understand how people are searching on … read more »


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Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Date: Jul 14, 2022 1:00 EDT (10:00PDT)

Speakers:
Hans Fuchs, Senior Partner Success Manager, accessiBe
Alycia Anderson, TEDx motivational speaker
Yan Margolin, Partner at Yan Margolin, Attorney at Law
Jimmy Newson, Founder/CEO, Moving Forward Small Business


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Nonprofit Guide: Mapping the Ideal Supporter Journey

Use this guide to map the multiple touchpoints you have with your supporters. As constituent engagement becomes increasingly digital, there are more touchpoints than ever before, leading to many disconnected experiences. That’s why digital engagement through organized and intentional constituent … read more »


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Teaming up to offer improved relevance to Adobe Experience Manager

Coveo for Adobe Experience Manager offers a search replacement option that makes it easier for digital leaders and developers alike to bring AI to search.  By combining pre‑packaged machine learning models for site search, ecommerce, customer service, and the workplace, … read more »


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Quick Start Guide to Modular Content

In the last few years, customer experience (CX) has become more important than ever. For nearly every company, the pressure to efficiently scale content production is immense. In fact, 81% of companies surveyed by Gartner expect to be competing mainly … read more »


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How to use AI to make your PR more human

Using tech systems to sound more human? Sign me up. This guide will walk you through different ways you can use the latest AI-driven tech tools to improve the quality of your communications. Artificial intelligence can handle a lot more … read more »


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Content Comes First: Transform Your Operations With DAM

Date: Jun 7, 2022 1:00 EDT (10:00PDT)

Speakers:
Leah Carlson, Sr. Manager Global Content and Technology at McCormick & Company, Inc.
Jake Athey, VP Marketing & Customer Experience, Widen, An Acquia Company


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Rethinking RFPs for ESPs

The RFP has been a vendor selection staple for more than 50 years but has lost effectiveness when selecting an ESP because enterprise brands aren’t answering key questions before they build the RFP: What are our main messaging needs, and … read more »


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The Essential Guide to Content Management

Companies invest tremendous effort into content that is designed to support their sales teams. But research studies constantly prove what most of us already know—too much of that work isn’t yielding the results we need.There are three major problems contributing … read more »


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Forrester Report
With an introduction by Cloudinary:
Harnessing the Benefits of Your Brand’s Visual Media

Consumer demand for digital content and new e-commerce experiences has never been greater. According to Forrester, e-commerce sales are growing at five times the rate of in-store purchases and 30% of consumers say they expect to shop online more frequently … read more »