Resource Library: Content

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How Creative Teams Are Staying Productive in the Hybrid World

Every time you need to think about how to do a job rather than what you’re trying to achieve, there’s a cognitive price. During the COVID-19 pandemic, we’ve gotten better at remote work. But as companies look to make hybrid … read more »


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Podcast Advertising Benchmark Report Q3 ’21

How much should your podcast campaign budget be? Which industries are becoming more competitive in the channel? What genres are attracting the most new advertisers? In analyzing nearly 6000 advertisers spending tens of millions of dollars across 55,000+ episodes, Magellan … read more »


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4 Ways to Boost Confidence in Your Content Syndication Strategy

Date: Nov 18, 2021 1:00 EDT (10:00PDT)

Speakers:
Stephanie Swinyer, Head of Revenue Marketing, Integrate
Matt Mullin, Senior Director of Growth Marketing, Tenable


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Content Marketing Quick Start Guide

Of all aspects of their marketing strategy, content is typically one of the areas brands struggle with the most. While circumstances vary, some common issues arise from lack of: Time Strategy/ideas Clear goals/purpose Understanding the value/opportunity Production resources Budget When … read more »


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B2B Content Marketing Guide: 3 Key Tips to Increase Traffic & Leads

Effective online content is essential to drive and convert B2B leads. Does your marketing team know what it takes to craft and optimize content that produces results? In order to succeed, your brand must have a hand in creating content … read more »


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Use the Power of AI to Deliver An Extraordinary Customer Experience

Date: Aug 17, 2021 1:00 EDT (10:00PDT)

Speakers:
Annette Franz CEO of CX Journey Inc.
Steve Zisk Senior Product Marketing Manager Redpoint Global


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How to use video marketing in social media to double your leads.

Online video has been growing steadily as a marketing medium over the past decade. With 27% of the population watching 10 or more hours of online video each week and consumers preferring online video content to conventional television, smart marketers … read more »


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A Collection of CDP Fails: 5 Stories to Learn From

What are the most common CDP pitfalls every organization should avoid? And, how can the CX-focused marketer navigate the complex CDP vendor landscape or get the full value of their current platform? In this white paper from Merkle, are five cases … read more »


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Simplify Your Customers’ 360 Journey with Real-Time Data

Date: Jun 3, 2021 1:00 EDT (10:00PDT)

Speakers:
Scott Clinton, Executive Consultant, Head of GTM Strategy, Actian
Ryan Dudgeon Senior Director, Revenue Operations & Enablement at Actian


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From Digital Ready to Digital First to Digital Only — Precision Customer Experiences for All

The world has moved from digital ready to digital first and, in many cases, is now digital only. That greatly elevates the need for marketing and marketing infrastructure to adapt to radical change. Future-proofing marketing infrastructure requires a resilient architecture … read more »