Resource Library: Content

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Do More with B2B Content Marketing

Content marketing forges trust. And builds affinity long before a prospect is ready to buy. This makes potent content pivotal to success. Avoid lackluster content and achieve peak performance with these quick tips from Oracle.


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Experimenting with your referral program

This practical guide from Mention Me distills down what they’ve learned in over 700 A/B tests into a short list of 7 experiments. Designed to get you thinking creatively about your own refer-a-friend test plan, it includes advice on: How … read more »


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Guide to the Psychology of Referral

The attraction of refer-a-friend-programs is not only financial; they tap into a much deeper human need for social recognition and belonging. This guide from Mention Me considers how psychology affects referral marketing. It looks at: What motivates customers to refer … read more »


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The Art of Marketing: What Great Marketers Can Learn from Great Artists

Great marketing and great art have a lot in common. To make an impact, they both need to be creative, innovative, and — most importantly — engaging. It’s no easy feat, but, as museums across the world can testify, no-one … read more »


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8 Ways to Leverage GDPR for Your Agency

While GDPR may feel a little like red tape, the new laws are designed to help us build trust with customers and provide a better user experience. And as marketers, that’s our end goal anyway, right? In this issue of … read more »


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5000+ Martech Tools: What’s a marketer to do?

Date: Aug 21, 2018 1:00 EDT (10:00PDT)

Speakers:
Scott Brinker, MarTech Conference Chair and Editor, chiefmartec.com
Anand Thaker, CEO and Founder IntelliPhi


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Content Optimization vs SEO: What’s The Difference?

SEO has become more complex as search algorithms continue to evolve. It is important to take the user’s full potential intent into consideration when creating content. With the rise of semantic search, the goal is to cover a topic rather … read more »


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The Ultimate Agency Guide to Video Marketing

As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best, and how to get that content front and center for your … read more »


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The Complete Guide to Reviews

Consumer reviews can provide much more than just feedback on products and services, they also provide a way to attract more visitors to your website and a higher click-through rate. Reviews that your company receives from consumers can be a … read more »


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Creating Landing Pages That Convert

If you’re new to creating landing pages, this guide will give you the scoop to get going. If you’ve got a few under your belt, you’ll get actionable tips to make them perform even better. Grab your copy to find … read more »