Resource Library: Content

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The Ultimate Reputation Management Guide for Financial Services

From discovery to conversion to retention, online reviews play a pivotal role in building and supporting a successful financial brand at scale. On public review platforms, customer interest, attraction, trust, and loyalty can be swiftly won or lost. With such … read more »


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Q4 2022 Propel Media Barometer

The Propel PR Management (PRM) team studied over 400,000 PR pitches its users sent during Q3 of this year to share a quarterly report on the state of PR pitching today. Did you know that journalists responded to the most … read more »


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Your Guide to Creating Consistent Experiences Across Multiple Websites

Date: Nov 8, 2022 1:00 EDT (10:00PDT)

Speakers:
Kara Hall, Sr. Product Marketing Manager, Acquia
Ricardo Osuna, Sr. Director, Strategic Partners, FFW
Seth Gregory, Director of Software Engineering, Head of Drupal Competency, EPAM Systems


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How To Increase Your eCommerce Revenue

Learn how User-Generated Content (UGC) helps improve both your traffic and Conversion Rate (CVR) for eCommerce websites. See why Google and shoppers prefer the authenticity and trustworthiness of UGC. And why it improves SEO and CVR.  Download this special report … read more »


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The B2B Social Marketer’s Guide to Connected TV

Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, … read more »


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5 Ways to Improve your Content Workflows and Strategy in 2023

Date: Nov 10, 2022 1:00 EDT (10:00PDT)

Speakers:
Mike Lacey, Head of Brand and Content, Canto


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2022 DAM Trends Report

Learn how digital asset management is evolving in the market, the benefits experienced and how to get started. read more »


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If the Customer is Always Right, Your Technology Should be Too

Date: Oct 6, 2022 1:00 EDT (10:00PDT)

Speakers:
Lisa Hopkins, Global Advertising & Marketing Technology Partner Strategy, AWS
Steven Casey, VP, Research Director, Forrester
Zack Wenthe, CDP Evangelist, Treasure Data
Ankur Jain, Global Cloud Practice Lead, Merkle


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The Connected TV Terminology Cheat Sheet for B2B Marketers

Connected TV is currently one of the fastest growing channels in advertising—and it’s not surprising. And let’s set the record straight—this channel isn’t only relegated to B2C brands. The doors are wide open for B2B brands to access Connected TV’s … read more »


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Has “Content” Become a Dirty Word?

Date: Oct 13, 2022 1:00 EDT (10:00PDT)

Speakers:
Ed Breault, CMO, Aprimo