Resource Library: Content

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6 Sales Content Benchmarks Every Business Needs

It’s no secret that content – from case studies to pitch decks – fuels the modern sales cycle. However, a vast majority of teams don’t track prospect engagement with sales content, and if they do, it’s unclear which metrics actually … read more »


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Build a Campaign Supernova: The Next Generation of Campaigns

Face the facts, customers are tired of being treated like a number. They want relevant and timely offers and communications that make sense for them, based on where they are on their unique journey with your brand. Yet businesses continue … read more »


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Buyer’s Guide to Selecting a DAM

Digital asset managers are now the central hub around which marketing teams, agencies, and partners, operate. As the need for these systems has increased, so has the difficulty of evaluating them. That’s because: There are an increasing number of DAM … read more »


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9 Stunning Content Engagement Success Stories

Content has entered a whole new era with higher expectations of usefulness and functionality. Today’s B2B and B2C buyers want content that constructively helps them accomplish their goals. This collection of nine interactive content case studies from ION Interactive highlights … read more »


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Press Play on Video Advertising:
Tips for success in 2018

Date: Dec 14, 2017 1:00 EDT (10:00PDT)

Speakers:
Cory Henke, Founder and CEO, Variable Media
Wes MacLaggan, SVP, Marketing, Marin Software


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SEO in 2018: What’s hot, what’s not…
A conversation with the experts

Date: Nov 30, 2017 1:00 EDT (10:00PDT)

Speakers:
Eric Enge, Stone Temple Consulting
Marshall Simmonds, Define Media Group


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7 Easy Ways to Multiply Your Conversions

So how can marketers meet this high demand for super-personalized communications? The answer lies in dynamic content. In this free guide from SharpSpring, see 7 simple ways marketers can use dynamic content to connect with audiences in a more organic … read more »


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The A-Z Guide to Telling Your Brand Story To, Through, and With Influencers

Sysomos put together this handy A-Z Guide on Influencer Marketing to help you navigate the search, as well as provide you with guidance on how to grow, maintain, and maximize ROI from your influencer relationships. Find the Right Influencers: Identify and build … read more »


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Next Gen Web Content Management Leads the Way

This report helps marketers navigate the CMS landscape, illustrating the way it was, what innovations have been made, and what to consider when looking at new technologies to supercharge their marketing efforts. Marketers are at a crossroads with their web … read more »


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Your Secret Weapon for Getting New Clients

Using marketing automation in your pitch is a near sure-fire way to win over prospective clients. You get to demonstrate your expertise with the platform, and clients can see exactly what’s missing in their marketing strategies. In this issue of … read more »