Resource Library: Content

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A Collection of CDP Fails: 5 Stories to Learn From

What are the most common CDP pitfalls every organization should avoid? And, how can the CX-focused marketer navigate the complex CDP vendor landscape or get the full value of their current platform? In this white paper from Merkle, are five cases … read more »


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Simplify Your Customers’ 360 Journey with Real-Time Data

Date: Jun 3, 2021 1:00 EDT (10:00PDT)

Speakers:
Scott Clinton, Executive Consultant, Head of GTM Strategy, Actian
Ryan Dudgeon Senior Director, Revenue Operations & Enablement at Actian


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Content Marketing Quick Start Guide

Of all aspects of their marketing strategy, content is typically one of the areas brands struggle with the most. While circumstances vary, some common issues arise from lack of: Time Strategy/ideas Clear goals/purpose Understanding the value/opportunity Production resources Budget When … read more »


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From Digital Ready to Digital First to Digital Only — Precision Customer Experiences for All

The world has moved from digital ready to digital first and, in many cases, is now digital only. That greatly elevates the need for marketing and marketing infrastructure to adapt to radical change. Future-proofing marketing infrastructure requires a resilient architecture … read more »


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Create Impactful Customer Experiences With Cross Collaboration

Date: May 20, 2021 1:00 EDT (10:00PDT)

Speakers:
Josh Koenig, Co-founder & Chief Strategy Officer, Pantheon


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Create Better Digital Experiences for Your Customers With Headless and Hybrid CMS

Date: May 18, 2021 1:00 EDT (10:00PDT)

Speakers:
Matt Monahan, Vice President of Product, Arc XP
Kim Davis, Editorial Director, MarTech


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Checklist-Key Compliance Responsibilities for Every Marketing Role.pdf

Without a hierarchy of compliance responsibilities activated in your organization, it’s easy to miss governance holes in marketing content production, communications, and approval processes. In this checklist, Ziflow breaks down how compliance impacts your entire marketing team, including top regulatory concerns … read more »


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Converting with Conversational AI

Reactive, one-size-fits-all marketing is a thing of the past. With conversational AI, you can offer a more friendly, personalized experience and turn your website visitors into revenue. Read this ebook from Ada to discover 5 ways you can use conversational … read more »


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4 Ways Chatbot Marketing Can Drive Sales

Chatbot marketing puts an end to the guessing game and starts equipping your sales and support team with valuable information from the very first point of interaction. Read this ebook from Ada to discover 4 ways chatbot marketing can drive … read more »


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Gartner Magic Quadrant for Digital Experience Platforms

The report evaluates 16 vendors across different categories such as cloud, content management, personalization and multi-channel support. We believe it enables you to zero in on the DXP solution that is right for your business. Download the report to receive: … read more »