Experimenting with your referral program
This practical guide from Mention Me distills down what they’ve learned in over 700 A/B tests into a short list of 7 experiments. Designed to get you thinking creatively about your own refer-a-friend test plan, it includes advice on: How … read more
Guide to the Psychology of Referral
The attraction of refer-a-friend-programs is not only financial; they tap into a much deeper human need for social recognition and belonging. This guide from Mention Me considers how psychology affects referral marketing. It looks at: What motivates customers to refer … read more
The Art of Marketing: What Great Marketers Can Learn from Great Artists
Great marketing and great art have a lot in common. To make an impact, they both need to be creative, innovative, and — most importantly — engaging. It’s no easy feat, but, as museums across the world can testify, no-one … read more
8 Ways to Leverage GDPR for Your Agency
While GDPR may feel a little like red tape, the new laws are designed to help us build trust with customers and provide a better user experience. And as marketers, that’s our end goal anyway, right? In this issue of … read more
5000+ Martech Tools: What’s a marketer to do?
Date: Aug 21, 2018 1:00 EDT (10:00PDT)Speakers:
Scott Brinker, MarTech Conference Chair and Editor, chiefmartec.com
Anand Thaker, CEO and Founder
IntelliPhi
Content Optimization vs SEO: What’s The Difference?
SEO has become more complex as search algorithms continue to evolve. It is important to take the user’s full potential intent into consideration when creating content. With the rise of semantic search, the goal is to cover a topic rather … read more
The Ultimate Agency Guide to Video Marketing
As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best, and how to get that content front and center for your … read more
The Complete Guide to Reviews
Consumer reviews can provide much more than just feedback on products and services, they also provide a way to attract more visitors to your website and a higher click-through rate. Reviews that your company receives from consumers can be a … read more
Creating Landing Pages That Convert
If you’re new to creating landing pages, this guide will give you the scoop to get going. If you’ve got a few under your belt, you’ll get actionable tips to make them perform even better. Grab your copy to find … read more
6 Sales Content Benchmarks Every Business Needs
It’s no secret that content – from case studies to pitch decks – fuels the modern sales cycle. However, a vast majority of teams don’t track prospect engagement with sales content, and if they do, it’s unclear which metrics actually … read more
Stay Connected & Informed