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This Time It’s Personal: The Enterprise Guide to Personalization at Scale

Customers want to feel like brands know who they are and expect brands to deliver a personalized experience that’s unique to them. Beyond customer expectations, there’s business incentive: when 50% of revenue for most brands comes from the top 10% … read more »


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When the Third-Party Cookie Party is Over

Ad targeting and measurement are about to be disrupted. But that doesn’t mean you’ll be left high and dry. The third-party cookie has been a key component of the digital marketing ecosystem for years, and its demise has the potential … read more »


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Customer Data Platform RFP template

The right CDP can help marketers use the entirety of their data to delight customers with relevant, timely interactions across every channel. But, not all CDPs are created equal. Download Blueshift’s CDP RFP Template and get answers to the 50 … read more »


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Artificial Intelligence and Customer Analytics Guide for Marketers

The era of artificial intelligence and the predictive marketing it enables has arrived. As marketing has become increasingly data-driven over the last 20 years, the tools required to analyze data and make it actionable have also become increasingly sophisticated — … read more »


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How to Maximize Your SEO Return On Investment

Do you want to ensure you’re getting the most bang for your SEO dollars? It all starts with the right plan. In this white paper from 1SEO.com: Understand the steps to achieving your SEO goals Are you properly targeting your … read more »


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Guide to Conversion Rate Optimization for Ecommerce

In Bidnamic’s “Advanced techniques for driving conversions in Google Shopping campaigns” you’ll learn about: Ecommerce conversion rate benchmarks, including standard, poor and successful conversion rates for the top 10 verticals online Overcoming barriers in the customer journey Delivering more compelling … read more »


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A New Kind of Marketing Cloud: Where Data Takes Center Stage

It’s no secret: effective marketing requires data. However, traditional marketing clouds have been built with a focus on customer activation and managing modes of engagement, rather than making customer data an integral part of the cloud. Instead of a marketing … read more »


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Marketing Channel Conversion Benchmarks 2021 report

When measuring your brand’s performance, context matters. Comparing your data to your industry benchmarks can give you some powerful ideas for your marketing plan. The Marketing Channel Conversion Benchmarks 2021 report gives you the most accurate benchmarks, so you can … read more »


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SERP Feature Trends Every SEO Must Know

For every question you ask Google, you can get a completely different result page. For one query, you’ll see a video, while another could result in a featured snippet at the top of the page. Similarweb analyzed around 12 trillion … read more »


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Website Engagement in a Changed World

Engage and connect site visitors through personalized content. Businesses tend to struggle with personalization because they may not know who is visiting their site. Fortunately, businesses can personalize a website experience without relying on personal information. Highlights from SoloSegment’s B2B … read more »