Resource Library: Whitepapers Sidebar

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Do More with B2B Content Marketing

Content marketing forges trust. And builds affinity long before a prospect is ready to buy. This makes potent content pivotal to success. Avoid lackluster content and achieve peak performance with these quick tips from Oracle.


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6 Reasons You Need Marketing Automation

Marketing automation does a lot. It speeds things up. Moves the needle. And galvanizes the sometimes-rocky relationship between sales and marketing. Want to know more? This white paper from Oracle Marketing Cloud reveals the six big things it could do … read more »


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How to Choose a Customer Data Platform

In a world where companies with data-driven marketing strategies are six times more likely to be profitable than their competition, Customer Data Platforms (CDPs) have become an essential foundation for marketers. Which is probably why about 78% of Enterprise companies … read more »


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The Forrester Wave: Journey Orchestration Platforms, Q4 2018

In the era of the customer, understanding omnichannel journeys is critical. But drawing on this insight and delivering personal experiences at scale, across every available touchpoint, is a challenge often kicked into the long grass. If you’ve got the right … read more »


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The State of Local SEO Industry Report: Insights for 2019

Local search marketing connects your business to real-world communities. It’s a bridge to the places where consumers live, work, and make most of their purchases. And there’s more competition than ever, placing more pressure on local marketers to drive business … read more »


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The Ultimate B2C Guide To Data Orchestration

Consumers are seeking brands that engage with them uniquely, understand their personal preferences, and protect their data. In order for companies to create meaningful connections with consumers, they need one place to unify, organize, and launch their data to truly … read more »


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Brand Bidding Impact Report

Brand infringement disrupts branded purchase journeys, and negatively impacts customer acquisition and channel ROI. However, all too often the data advertisers have on this area is limited. As a consequence, brands suffer from an incomplete understanding of the full extent … read more »


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Four Strategies CMOs Can Use to Drive Growth in 2019

CMOs are now expected to drive sales, be accountable for ROI, and own the entire customer experience, online and offline. Forrester predicts that CMOs who don’t embrace these demands will be replaced. This report explains how CMOs can score important … read more »


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Strategies for using product sampling to increase sales

The modern shopper is a private eye in plainclothes, seeking out first-hand accounts of products and following the path wherever it goes. Faced with an almost impossible number of choices, our private eye must be discerning and critical over everything … read more »


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Forging a Personal Connection

Your customers and prospects are investing their time, budgets, and resources in technology solutions to help achieve personalization at scale. MarTech as an industry has grown to meet this challenge, and created products and solutions which promise to connect clients … read more »