Resource Library: Whitepapers Sidebar

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The Ultimate Guide to Site Search User Experience

Site visitors have high expectations for their search experience – and many websites today are not delivering. Three out of 10 website visitors perform a search and search users are up to 5X more likely to convert. Marketers and website … read more »


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The Marketing Analytics Buyer’s Guide 2019

The Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the enterprise, as optimized consumer journeys—driven by data insights—become the cornerstone of an organization’s competitive … read more »


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Mission Possible: Quality Content Marketing

Content pollution is real. We’re producing more than ever, but quality of content marketing has slipped. Are you part of the problem? In this issue of Agency Perspectives from SharpSpring, you’ll learn: How to develop content your target audience actually … read more »


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2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them

Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, … read more »


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The Dummies Guide to Enterprise Customer Data Platforms

The Enterprise Customer Data Platform for Dummies demystifies in straightforward terms customer data platforms and how they can empower marketers – to leverage valuable data and handle the segmentation that will enable better, more efficiently targeted marketing. Learn to integrate … read more »


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7 Easy Ways to Multiply Your Conversions

So how can marketers meet this high demand for super-personalized communications? The answer lies in dynamic content. In this free guide from SharpSpring, see 7 simple ways marketers can use dynamic content to connect with audiences in a more organic … read more »


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7 Inspiring Email Templates

While there are a lot of ways to build a good email, nothing is as inspiring as seeing how other people do it. Salesforce – Pardot has compiled 7 of the most inspiring email templates from B2B companies of all … read more »


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What Customers Expect in the Age of AI

Even though 80% of businesses already use or plan to use chatbots by 2020, over half of consumers believe the future should entail a combination of human and automated interactions. ‍ Especially when it comes to big purchase decisions like … read more »


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Do More With Email Deliverability and Privacy

Consumer privacy is serious business. And if you’re not following the rules of email deliverability, you could wind up blacklisted. (Meaning that your curated content will go unread.) Discover how to reach people effectively with this Email Deliverability and Privacy … read more »


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7 B2B Strategies You Need to Know About To Build a Better Marketing Plan

As B2B marketers, we know that our buyer’s needs are ever-evolving, but it’s not just our buyers that are changing. As technology adds new options and capabilities, marketer’s roles are also changing, from how we work with our sales teams to … read more »