The AEO Playbook: How to Optimize For AI-Driven Discovery
AI is changing how people search — and how your brand shows up. SEO still matters, but it’s no longer the whole story. With AI-driven answers reshaping how information is found and shared, Answer Engine Optimization (AEO) has become the … Read more
What’s Changing With Consent in AI
As AI reshapes marketing and analytics, consent must evolve from static, one-time permissions to dynamic, ongoing governance to maintain customer trust and enable responsible personalization. With legal, governance, and compliance concerns cited as top barriers to AI adoption for over … Read more
The Modern Marketing Data Stack for 2026
The marketing landscape is being reshaped by three powerful forces: AI, data gravity, and privacy. Snowflake’s annual Modern Marketing Data Stack report is your guide to turning this complexity into a competitive advantage. Inside, discover the key trends, leading technology … Read more
The Salesforce Data Cloud Architect’s Handbook
The Salesforce Data Cloud Architect’s Handbook is a comprehensive dive into platform concepts, architectural patterns, and best-practice methodologies essential for designing, integrating, and activating customer data at scale with Salesforce Data Cloud. Authored by Eliot Harper (former Salesforce MVP Hall … Read more
The State of Fast Moving Consumer Goods Ecommerce
Consumer behavior is shifting—and fast. In 2024, FMCG e-commerce grew 11%, with global traffic hitting 24.7B monthly visits. Mobile drove 60% of that traffic, and platforms like YouTube (+25%) and Instagram (+34%) became key discovery channels. AI is quickly reshaping the space too—ChatGPT-driven traffic soared 1138% in just … Read more
2025 Black Friday Cyber Monday Forecast
Black Friday Cyber Monday (BFCM) is as important to brands as it’s ever been: 2 in 5 consumers plan their holiday shopping around these sales. For retailers, these trends present an opportunity. The teams that adapt their strategies to reflect … Read more
The Real Growth Levers for Online Marketing in 2026
Date: Sep 30, 2025 1:00 EDT (10:00PDT)Speakers:
Mike Nelson, Co-Founder, Four15 Digital
Keenan Townsend,
Sr. Director of Paid Media, Four15 Digital
2025 Content Trends: A Comprehensive Playbook to Get Ahead and Stay Ahead
Today’s content landscape demands more than adaptation. It calls for leadership. This playbook highlights the top content trends impacting publishers across the board, from modular content strategies and automation to smarter collaboration and ethical AI adoption. Discover how to streamline … Read more
The Future of Content: AI’s Impact on Companies, Creators and Customers
Artificial intelligence is transforming how companies, creators and customers create, communicate and compete. This guide offers practical insights, considerations and best practices to help you navigate the AI revolution with confidence. From avoiding common adoption traps to integrating AI into … Read more
Leveraging AI and Search to Get Ahead in a Saturated Market
In 2024, retail marketers faced rising CPCs, flat conversions, and new challenges driven by AI-powered search. Semrush partnered with RetailX to analyze thousands of retail SERPs and uncover what’s changing—and how top retailers are responding. From competitive traffic shifts to … Read more