Global Benchmark Report 2025
As a marketer, it can be hard to know how your results compare to the competition. To know if something’s gone awry with your strategy, or if the wider industry is seeing ripples. To know if you’re delivering exceptional campaigns, … Read more
Hitting the Mark
Curious about your marketing performance? Discover how your strategy compares to key brands in the industry. Dotdigital’s Hitting the Mark report analyzes the marketing performance of brands around the world, helping you gain insight into other brands’ marketing strategies. From … Read more
7 ecommerce automation templates to supercharge ROI
Spending too much time building marketing campaigns? Don’t worry, there’s an automation for that. The days of manually building and segmenting every campaign are over. Intuitive and powerful automation builders help streamline the creation of personalized and authentic customer journeys. … Read more
26 A/B Testing Ideas to Increase Click-Through Rates and Boost Conversions
Take a data-driven approach to increasing engagement, click-through, and conversion rates. This guide, full of insightful A/B testing ideas, will help you improve customer experiences to drive revenue.
The Marketer’s Guide to Creating Digital Experiences That Convert
Cut through the noise and create content that truly connects. This guide breaks down how marketers can go to market faster, deliver better customer experiences, and scale efficiently—while balancing creativity with brand consistency. Learn which tools can help you achieve … Read more
Delivering Dynamic Experiences at Scale
Learn how digital teams can create compelling experiences efficiently. This guide will show how you can speed time to impact from months to minutes by combining a composable content platform with design tools and generative AI.
The Essential Guide to Secure Data Collaboration for Advertisers
Martech and adtech continue to converge around first-party data, shifting the way advertisers connect with consumers. Meanwhile, increased privacy regulations, new identity frameworks and customer expectations present new challenges. Within this ever-changing landscape, three key factors are reshaping advertising and … Read more
Mastering First-Party Data: The Complete Playbook for Marketers
As Google shifts its approach to third-party cookies, first-party data has become even more essential for marketers aiming to create personalized, privacy-compliant experiences. Download this eBook now to future-proof your marketing strategy with the power of first-party data.
5 Ways Marketers Are Using AI to Increase Efficiency
By automating processes, enhancing personalization, and refining customer insights, AI enables marketers to craft campaigns that truly connect. Discover five ways AI can improve efficiency and elevate your marketing strategy, including: Learn how AI can streamline your efforts while delivering … Read more
Behavioral Data Transforms Marketing Potential
As customer expectations rise, marketers must look beyond traditional methods to stay competitive. Behavioral data offers a new frontier, enabling brands to deepen connections by understanding the nuances of customer behavior in real time. By leveraging first-party behavioral insights, marketers … Read more