Leveraging AI and Search to Get Ahead in a Saturated Market
n 2024, retail marketers faced rising CPCs, flat conversions, and new challenges driven by AI-powered search. Semrush partnered with RetailX to analyze thousands of retail SERPs and uncover what’s changing—and how top retailers are responding. From competitive traffic shifts to … Read more
Building Trust in the AI Age: A Guide to Consent, Privacy, and First-Party Data Excellence
AI is transforming marketing. But without consented, high-quality first-party data—and a clear privacy framework — your strategy is at risk. In this executive guide from OneTrust and MarTech, discover how to turn compliance into a competitive edge and build a … Read more
The 2025 B2C Buyer Experience Report
The 2025 B2C Buyer Experience Report reveals that while consumers show surprising acceptance of AI in their buying journeys, they’re not ready to abandon human connections. Brands face a delicate balancing act: AI can enhance efficiency and provide quick answers, … Read more
3 Reasons Organizations Are Centralizing Their Email Marketing
This white paper outlines how organizations with multiple teams, departments, or locations can streamline their email marketing by adopting a centralized, multi-account solution. It highlights three key reasons to make the shift: With features like tiered account access, branded templates, campaign … Read more
The Ultimate Multi-Account Email Marketing Buyer’s Guide
If you manage marketing for multiple brands, departments, or locations, you know the drill: scattered tools, disconnected data, and inconsistent messaging that’s hard to scale across customer touchpoints. Constact Contact created the Multi-Account Solution Buyer’s Guide to help simplify your world. … Read more
Semrush AI Overviews study: What 2025 SEO data tells us about Google’s search shift
Google’s AI Overviews, generative summaries within search results, are rapidly reshaping SEO — available in 13.14 % of all US desktop queries by March 2025 (up from 6.49 % in January). Predominantly triggered by informational searches (88.1 %), they span industries like Science, … Read more
The Essential Media Performance Audit Checklist
This essential media performance audit checklist is a tactical framework designed to help marketers evaluate spend, uncover inefficiencies and align strategy with business goals. Whether you’re vetting a new agency, managing in-house, or optimizing an existing partnership, this tool guides … Read more
The State of AI in B2C Digital Marketing Report
Despite widespread predictions of AI fatigue, B2C marketers remain overwhelmingly bullish on artificial intelligence, with enthusiasm and investment reaching new heights in the last year. This comprehensive survey of 600 marketing professionals reveals that AI has not only met expectations … Read more
The Invoca Call Conversion Industry Benchmarks Report
Phone calls remain critical conversion moments for businesses, yet many organizations lack the data needed to optimize their call performance. Based on analysis of over 60 million phone calls, this comprehensive benchmark report provides industry-specific performance metrics that marketing and … Read more
Beyond Traditional Search: Exploring Alternative Platforms
2.5 billion digital users are exploring alternative search platforms based on their values and preferences. This shift marks a critical juncture for marketers to evolve and rethink their marketing strategies. Meet Your Audience Where They Are Explore how forward-thinking advertisers are … Read more
