An In-Depth Guide to Technical SEO Optimization
Technical SEO optimization is an ongoing process that ensures your website’s technical foundation is performing at its best. Technical SEO refers to your site’s health and performance, both of which factor into your site’s rankings on SERPs. If your technical … Read more
Your Blueprint to Creating Great Content
Planning and developing effective, successful content is so much more than writing an article, sending a newsletter, posting on social media, and calling it a day. This Content Marketing Blueprint is the ideal guide for your brand to maximize the … Read more
Operationalizing First-Party Data in Advertising
The world of marketing and advertising is awash in data. It’s bought and sold every day, flows through our martech stacks and powers our decisions. Over the past few years, first-party data rose to the top of the data hierarchy. … Read more
Relationship Marketing Trends: Brand Rankings Report
With consumer expectations higher than ever, brands that excel in relationship marketing by offering personalized experiences and innovative loyalty strategies are positioned to succeed. Our new report surveyed 20,000 consumers to rank 200 brands on what matters most in building … Read more
2024 Organic Search Traffic Benchmarks Report
Comparing your enterprise website’s organic performance to the latest SEO benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results. Ensure your organic search strategy is set up for success for the remainder of 2024 … Read more
Guide to Cost-Effective Google Advertising in 2024
Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing $2 to $4, optimizing the entire funnel is essential. This guide offers 18 strategies to reduce cost-per-click by addressing both … Read more
Product Feedprint™ Benchmark Report
In some ways, the formula for ecommerce success is simple—have a meaningful presence on the shopping destinations where your target customer looks for products. Feedonomics calls this digital presence your Product Feedprint™, and it’s a combination of a brand’s channel … Read more
Your Performance TV Guide to Holiday 2024
Despite worries of economic uncertainty, strong retail sales and a growing appetite for streaming have set the stage for a competitive and tech-driven 2024 holiday season. So while consumers may be more budget-conscious, Connected TV is emerging as a brand … Read more
The Digital Marketer’s Guide to Connected TV
Your search marketing chops are finely honed to capture demand, but how are you generating new demand? Enter: Connected TV. TV is now a performance channel, and a valuable one, at that. Not only is it the perfect complement to … Read more
What You’re Really Getting When You Buy Performance TV
Connected TV (CTV) — it’s so hot right now. MNTN knows, but this advertising channel has proven itself to be powerfully effective at generating real performance for brands of all shapes and sizes. While CTV is certainly a buzzword in the … Read more