Resource Library: Whitepapers Sidebar

whitepaper

A Guide to Better Retail Sales

How can a brand selling through retailers hope to compete in the crowded online environment of e-commerce, and make a discernible impact on sales? At times, it can feel like an insurmountable challenge filled with enterprise-level Goliaths standing in your … read more »


whitepaper

2018 Packaging Trends

With the global landscape shifting rapidly to digital, there are many innovation opportunities for senior marketers and designers at consumer packaged goods companies. In order to achieve growth, these companies must stay one step ahead of consumer expectations. Through a … read more »


whitepaper

Paid Search Benchmark 2018

This report from Adthena benchmarks ad spend and performance in search, across the broad spectrum of industries and advertisers which invest in search advertising. The benchmark encompasses data from over 140 million paid search ads, 135,000 advertisers, and 5.6 million … read more »


whitepaper

The Complete Guide to Reviews

Consumer reviews can provide much more than just feedback on products and services, they also provide a way to attract more visitors to your website and a higher click-through rate. Reviews that your company receives from consumers can be a … read more »


whitepaper

The Ultimate Agency Guide to Video Marketing

As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best, and how to get that content front and center for your … read more »


whitepaper

Content Optimization vs SEO: What’s The Difference?

SEO has become more complex as search algorithms continue to evolve. It is important to take the user’s full potential intent into consideration when creating content. With the rise of semantic search, the goal is to cover a topic rather … read more »


whitepaper

The Smart Marketer’s Guide to Finding and Using Customer Insights

From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights. At their core, customer insights meld market research with shopper behavior and customer sentiment around your brand, offering a lens into what makes … read more »


whitepaper

Account-Based Marketing: The Art of the Start

Avention — now part of Dun & Bradstreet® — recently conducted a survey to learn more about the role data plays in implementing account-based marketing strategies. With responses from more than 100 B2B marketers, it became clear that one of … read more »


whitepaper

2018 B2B Advertising & Marketing Outlook: Programmatic Takes Hold

Business-to-business marketers have traditionally been slower than their consumer peers to fully adopt programmatic advertising and data-driven marketing technologies. But after playing catch-up, they have now fully embraced automated ad buying, coming up with ways to maximize its impact for … read more »


whitepaper

Digital Marketing Hiring Guide

Learn to transform your team. Digital transformation presents many challenges for companies, one of which is having the right people in place to turn big transformation goals into reality. This white paper from Aquent will detail what your team needs … read more »