Resource Library: Whitepapers Sidebar

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Now we are 25. Digital advertising grows up

“Now we are 25. Digital advertising grows up.” from Adobe chronicles the last 25 years of digital advertising and marketing. From the very-first banner ad to GDPR, the progress of our industry is chronicled. Whether you’re an industry veteran or a … read more »


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Lead Nurturing Trends: Benchmarks from the Agency Perspective

Lead nurturing gives you the power to target your leads with exactly the right message at exactly the right time – for your agency and your clients. Complete the form to get your copy of the “How Marketing Automation Helps … read more »


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A Marketer’s Guide to a Perfect Launch

The initiatives of most marketing teams revolve around the website. Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall efficiency. However, websites constantly launch late … read more »


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The Future of Search: Capturing the Hearts and Minds of Generation Z

The coming of age of Generation Z represents a landmark moment for advertising. This is the first generation who have grown up in a fully connected digital world, where personalized smartphones and omnipresent digital media are simply the norm. Today, … read more »


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Top 10 Must-Haves for Marketing Automation

Check out this guide so you’ll make a smart choice when selecting a marketing automation vendor. Discover 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra charges … read more »


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3 Things Every CMO Should Know About The Creative Production Process

CMO’s – There’s a huge opportunity in your organization to accelerate your creative projects, and it’s hiding in plain sight – your creative content production, review, and approval processes. Download this white paper from Ziflow and learn more about: The … read more »


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Customer Loyalty in E-Commerce

It costs 500% more to acquire a customer than to retain one. Yet only 18% of companies today focus on retention. Why? This e-book from Exponea will explain why, despite knowing the importance of retention, so many companies continue to … read more »


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Omnichannel eBook: Stop Advertising To Your Customers

What will you learn? As the number of marketing channels grow, campaigns must become more effective at engaging and converting. This guide from Exponea will discuss the right tools and processes to help automate your marketing efforts in order to … read more »


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Getting Started with Mobile Attribution

With greater consumer adoption of advanced and yet affordable smartphones, and higher functionality being shifted to the apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study by eMarketer, mobile … read more »


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3 Secrets to Using Demographics for Powerful Influencer Campaigns

Connecting with the right audience is the name of the game when it comes to effective influencer marketing campaigns. In this paper, Demographics Pro introduces three great service providers, Edelman, Traackr, and Influencer Intelligence, to show demographics in action. You’ll discover … read more »