Resource Library: Whitepapers Sidebar

whitepaper

6th Annual B2B Marketing Data Report

For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and opportunities that are shaping the B2B … read more »


whitepaper

Work smarter with AI-powered marketing

You’re trying to be a more innovative marketer, but you’re buried in so much data that most of your time is spent trying to make sense of it. Explore this guide to see how Artificial Intelligence enables your team work … read more »


whitepaper

How to Engage Customers and Deepen Relationships

Only 36% of marketing executives feel they’re effectively leveraging transactional or triggered emails to engage the customer, which means 64% are not. Yet regardless of company size or the nature of your business, as much as 80% of future revenue … read more »


whitepaper

Do More With Email Deliverability and Privacy

Consumer privacy is serious business. And if you’re not following the rules of email deliverability, you could wind up blacklisted. (Meaning that your curated content will go unread.) Discover how to reach people effectively with this Email Deliverability and Privacy … read more »


whitepaper

Do More With Lead Management

Congrats, your team captured a new lead. Now what? To effectively guide prospects through the buying cycle, proper scoring and nurturing tactics are critical. Explore this Lead Management Spark Series edition and help bring indecisive buyers closer to a decision. … read more »


whitepaper

How Voice Search Changes Everything

Voice search and voice-powered experiences are two of today’s hottest topics — and for good reason. They are shaping the emerging customer experience, and will have a direct impact on businesses of every kind. Download and discover: What the big … read more »


whitepaper

2019 Digital Trends

The 2019 Digital Trends report, produced by Econsultancy in partnership with Adobe for the ninth year, is based on a global survey of 12,815 marketing, advertising, ecommerce, creative and IT professionals working for both brands and agencies. The research looks … read more »


whitepaper

Untangling Attribution’s Web of Confusion: A Primer for Marketers

Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution. It’s no surprise that the marketplace has difficulty understanding vendor capabilities and mapping them to their business problems. This whitepaper eliminates confusion and cuts … read more »


whitepaper

How Data-Driven Decision Making Improves Budget Confidence and Results

If you think it’s hard to develop a marketing budget, you’re in good company. Most marketers today must do more with less. Faced with steep competition, B2C marketers need to spend every penny wisely. A Nielsen study found that less … read more »


whitepaper

3 Steps to Signing More Clients

You can break down agency growth into three different steps – getting found, getting the meeting, and getting the business. And with the right tools and strategies, it can actually be pretty easy. In this issue of Agency Perspectives, you … read more »