Resource Library: Whitepapers Sidebar

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The 2023 Consumer Trends Index

Understanding customers and meeting them where they’re at is everything. For years, we’ve invested in the Consumer Trends Index (CTI) to bring the voice of the customer to life. It is our goal at Marigold to help our customers understand … Read more »


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How to Improve Email Deliverability and Optimize Each Send

Ok marketers. Email marketing pop quiz time.  Do your emails magically find their way to the inbox once you’ve hit send?  Or do your emails go through a nuanced process behind the scenes before they make it into your customer’s … Read more »


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Assessing Ad Impact In Social Media

Social media advertising has never been more common, more important, or more challenging. As part of our ongoing analyses on advertising effectiveness benchmarks, we’ve released a report showcasing the unique impacts of social media ads. This report shows marketers how … Read more »


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Relationship Marketing: The human approach to personalization

Changing your strategy to one rooted in relationship marketing, which puts the customer at the center of everything, is proving to outperform traditional marketing tactics based on stalking customers around the internet and relying on third-party data. However, according to … Read more »


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The Ultimate Reputation Management Guide for Financial Services

From discovery to conversion to retention, online reviews play a pivotal role in building and supporting a successful financial brand at scale. On public review platforms, customer interest, attraction, trust, and loyalty can be swiftly won or lost. With such … Read more »


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The Ultimate Reputation Management Guide for Retail Brands

What do excited shoppers worldwide check before deciding where to spend their hard-earned dollars? Online reviews. The words customers read in those reviews can move them towards your stores – or push them away and through the doors of your … Read more »


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10 Tips to Master Consent Management

The digital privacy landscape is constantly evolving. Regulations like the GDPR and frameworks like IAB TCF require consent to be captured on digital properties before initiating tracking, analytics and targeted advertisements. Since the start of the EU GDPR in May … Read more »


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Why Consent & Preference Management?

OneTrust Consent and Preference Management offers a full consent and preference management solution to help marketers, publishers, and advertisers build trust through transparency, ensure compliance with global privacy regulations, protect revenue, reduce opt-outs and unsubscribes, and create a better customer … Read more »


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Relationship Marketing

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers is changing fast. As the world evolves, so does the need for improved marketing strategies. The only way forward for marketers is to start … Read more »


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Embracing Ethical AI

You’ve probably come across the term “ethical AI” in different contexts and conversations. It’s an admirable concept, but what does it really mean? There’s a growing spotlight on the inequity that’s inherent in how AI is applied. With 91% of … Read more »