Personalization Playbook: Lifecycle Mapping
Whether your brand uses storyboards, the design thinking process or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales teams. After all, no customer ever thinks to themselves that they’re in … read more
How to Personalize Cross-Channel Campaigns Using Metadata
Inside Iterable’s personalization playbook on user segmentation, we expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative … read more
State of Inbound Lead Management
Get your copy of Workato’s State of Inbound Lead Management to learn how B2B organizations really perform when it comes to managing leads. State of Inbound Lead Management Your chances of qualifying an inbound lead decrease by 400%if your response … read more
Measuring Marketing Attribution
Investing in a campaign with no way to measure the impact is the stuff marketing nightmares are made of. Both management and marketers want to know what impact marketing has on sales revenue. SharpSpring partnered with Ascend2 to gather insights from … read more
The Right Customer Data
A new survey report from Vanson Bourne, a research firm based in London, surveyed 300 marketing and IT professionals in the US to identify challenges, trends, and technologies leading companies are experiencing around collecting and using customer data. Results: Third-party … read more
Lights, Camera, Action – How to create, distribute and manage video content to drive ecommerce
Over the years, video has undeniably became the most popular and engaging form of online consumer content. With video dominating the web, brands are now more capable of delivering life-like experiences to their audience and increasing sales. This whitepaper will … read more
Investing in an SEO tool?
A recent report from Forrester found that an increasing number of marketers are turning to SEO tools to understand how their site is performing, create high-quality content, carry out keyword research, conduct technical SEO audits, bring together stakeholders, prove ROI … read more
The Future of Measurement
The world of marketing is changing right before our eyes: faced with a fragmented media landscape, elusive consumers, and more stringent privacy regulations around the world, marketers were already hard-pressed to keep up. Add a worldwide pandemic to the mix, … read more
The 2020 What’s Working in ABM Report
ABM has become an integral component of most B2B marketing strategies, either supplementing traditional demand gen methods or as a primary go-to-market approach. According to Demand Gen Report’s 2019 ABM Benchmark Study, 50% of ABM practitioners have had an ABM … read more
N.A.W.: Not Another Webinar
More than half of marketers RollWorks interviewed said they’re running over 50% more webinars than they were earlier this year. But that same cohort is also noticing a clear drop-off in attendance. So, what gives? This white paper from RollWorks will help … read more
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