Site Search 101
Your website is packed with compelling content from product descriptions to location pages to blog posts. But often the marketing strategy emphasizes SEO and overlooks the importance of search capabilities within their websites.Once you understand how people are searching on … read more
US Brand Love Report 2022
This year, Talkwalker teamed up with Hootsuite, to refine their Brand Love Index, and analyze over 1,500 global brands to find the 10 most loved brands in the U.S.Talkwalker’s Brand Love index is based on three equally weighted scores for … read more
5 Best Practices for Bringing Together All Your Marketing Data
For marketers, data is critical to initiatives such as personalization campaigns that increase customer lifetime value, multitouch attribution models that reveal how much each customer touchpoint contributes to a purchase or conversion, and machine-learning algorithms that enhance customer experiences. But … read more
Moving From Basic to Advanced Marketing Analytics
Marketing organizations are eager to implement advanced marketing analytics to become more data-driven and maximize customer lifetime value, increase sales, and reduce churn. But companies face several hurdles when trying to transition to advanced analytics, including siloed data and reliance … read more
Digital Marketing Strategy Ebook
For most businesses, finding and engaging with consumers takes place online. It’s a fast-paced market that places a premium on ease of use, relevance and immediacy. To keep up, a robust digital presence is an absolute necessity. In fact, in … read more
Nonprofit Collaboration Between Marketing and Fundraising
Use this guide to help you take the first steps to strengthening alignment across marketing and fundraising, starting with establishing common goals, processes, and tactics powered by a unified view of constituent data shared between the two teams. The four-part … read more
Nonprofit Guide: Mapping the Ideal Supporter Journey
Use this guide to map the multiple touchpoints you have with your supporters. As constituent engagement becomes increasingly digital, there are more touchpoints than ever before, leading to many disconnected experiences. That’s why digital engagement through organized and intentional constituent … read more
Organic Search Industry Benchmarks
Organic is arguably the most crucial form of traffic since it connects the right audience to your site and helps you answer pertinent questions your future customers are asking. Organic is the only channel that produces reliable long-term traffic; in … read more
Nonprofit Digital Marketing Self-Assessment
Nonprofit marketers are increasingly looking to create more personalized and connected digital experiences for constituents. However, sometimes knowing where to start can be a challenge.Use this self assessment to: Uncover areas of your organization that have room for improvement Share … read more
State of Nonprofit Marketing Report
Nonprofit marketers are blazing new trails as they prioritize innovation, digital engagement, and a work-from-anywhere world, where the only constant is change.To provide a great experience, they are embracing technology, data, and new measures of success. This report explores the … read more