Resource Library: Featured

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The Six Principles of Building a Memorable Customer Experience

The customer experience is something that has drastically changed over the years, with possibly no event as significant as the pandemic. In this guide, readers will better understand how the customer experience has reached a strategic inflection point and what … read more »


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5 Reasons Agencies Adopt Marketing Automation

With so many technology trends these days it can be hard to decide where to invest and which ones to skip. We get it, you don’t want to be the sucker buying a new Blackberry in 2013. By now you’ve … read more »


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How to Land Higher-Paying Clients: A 7-Step Framework to Grow Your Agency

What if a year from now, your new clients spent twice as much as your average client today? It’s possible… if you can get sales meetings with higher-paying prospects. If you want to go down that road—sell to bigger companies, … read more »


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State of Email Marketing 2021 Report

Validity’s 2021 report on the State of Email Marketing is your window into the world of email marketing today, during a time of rapid change and unpredictability. This report will give you insight into the performance of the ecosystem at large, … read more »


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Three Pillars of CRM Data Management

Businesses getting data management right enjoy better customer relationships, more effective sales and marketing campaigns, and valuable insights increasing revenue and growth. In fact, companies embracing a data-driven strategy are growing 30% year-over-year. Add your company to the list of … read more »


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What Customer Experience Means in 2021

To satisfy your customer in today’s competitive landscape, you need to have more than just a stellar product—you need to provide an experience they won’t forget. When done right, you gain a customer for life, creating advocates who can’t wait … read more »


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The 7 Phases of a Website Redesign

Save time and effort by identifying problems throughout the website redesign process. Learn more about the key phases of a website redesign and how to make sure the process runs smoothly. The guide covers the following 7 website redesign phases: … read more »


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Rearchitecting Revenue: Accelerating Demand Through Data

There’s never been a greater time for marketing to generate revenue than today. Yet to take advantage of the opportunity, marketers must evolve. Data-powered, digital-led, and omnichannel customer experiences are the way forward. Download this whitepaper to learn how to: … read more »


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Save Your Marketing by Fixing Bad Data, First

Marketers have one essential job: reach the right buyer with the right message at the right time. If you think that sounds easy, think again. 63% of B2B buyers agree: Marketers are NOT connecting with them. So what’s the problem? … read more »


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Precision Demand Generation: Create Meaningful Connections With Your Buyer

Companies today have gone digital overnight. Buyers are using the full range of channels to make decisions quickly. Marketers are struggling to keep up. Today, 70% of B2B buyers say they’re strongly considering switching from preferred customers to competitors. One-third are … read more »