Mastering AI Discoverability
AI agents and large language models (LLMs) are transforming how consumers discover and choose businesses, collapsing the traditional search journey into instant recommendations. This white paper unpacks why classic SEO is no longer enough — and introduces Location Performance Optimization … Read more
A Practical Guide to Agentic AI for Customer Experience
When intelligent systems seamlessly enhance every touchpoint customers have with a brand — that’s the power of AI agents to revolutionize customer experience. AI agents can make decisions, perform tasks and adapt to an environment without constant human intervention to … Read more
The State of Fast Moving Consumer Goods Ecommerce
Consumer behavior is shifting—and fast. In 2024, FMCG e-commerce grew 11%, with global traffic hitting 24.7B monthly visits. Mobile drove 60% of that traffic, and platforms like YouTube (+25%) and Instagram (+34%) became key discovery channels. AI is quickly reshaping the space too—ChatGPT-driven traffic soared 1138% in just … Read more
2025 Black Friday Cyber Monday Forecast
Black Friday Cyber Monday (BFCM) is as important to brands as it’s ever been: 2 in 5 consumers plan their holiday shopping around these sales. For retailers, these trends present an opportunity. The teams that adapt their strategies to reflect … Read more
2025 Content Trends: A Comprehensive Playbook to Get Ahead and Stay Ahead
Today’s content landscape demands more than adaptation. It calls for leadership. This playbook highlights the top content trends impacting publishers across the board, from modular content strategies and automation to smarter collaboration and ethical AI adoption. Discover how to streamline … Read more
The Future of Content: AI’s Impact on Companies, Creators and Customers
Artificial intelligence is transforming how companies, creators and customers create, communicate and compete. This guide offers practical insights, considerations and best practices to help you navigate the AI revolution with confidence. From avoiding common adoption traps to integrating AI into … Read more
Leveraging AI and Search to Get Ahead in a Saturated Market
In 2024, retail marketers faced rising CPCs, flat conversions, and new challenges driven by AI-powered search. Semrush partnered with RetailX to analyze thousands of retail SERPs and uncover what’s changing—and how top retailers are responding. From competitive traffic shifts to … Read more
Building Trust in the AI Age: A Guide to Consent, Privacy, and First-Party Data Excellence
AI is transforming marketing. But without consented, high-quality first-party data—and a clear privacy framework — your strategy is at risk. In this executive guide from OneTrust and MarTech, discover how to turn compliance into a competitive edge and build a … Read more
2025 Direct Mail Marketing Benchmark Report
Franklin Madison Direct’s 2025 Direct Mail Marketing Benchmark Report combines the latest marketer and consumer research to present a full-spectrum view of the current and future landscape of direct mail. Their 2025 research shows that mail has not only maintained … Read more
The 2025 B2C Buyer Experience Report
The 2025 B2C Buyer Experience Report reveals that while consumers show surprising acceptance of AI in their buying journeys, they’re not ready to abandon human connections. Brands face a delicate balancing act: AI can enhance efficiency and provide quick answers, … Read more
