Resource Library: Lead Generation

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The Account-Based Marketing Guide for Modern Marketers

As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do … read more »


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Lead Nurturing: Guide for Modern Marketers

Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a … read more »


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Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers

Date: May 18, 2017 1:00 EST (10:00PST)

Speakers:
Michael Boland, Chief Analyst, BIA/Kelsey
Mark Sullivan, Director of Demand Generation, CallRail


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How to Create the Ultimate Marketing Plan

Date: May 11, 2017 1:00 EST (10:00PST)

Speakers:
Kari Seas, Owner, Seas Marketing
Bill Kent, Senior Product Marketing Manager, Act-On Software


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What Shape Is Your Customer Data In? New strategies to keep contact data fresh and accurate

Date: Apr 6, 2017 1:00 EST (10:00PST)

Speakers:
David M. Raab, Principal, Raab Associates
John Hurley, Director, Demand Generation and Content Marketing, Radius


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Three must-read ABM trends for 2017

Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM … read more »


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How to Use Live Chat to Increase Conversion

We have all come across live chat boxes on websites. Many large online businesses have adopted them, and their popularity is growing. This white paper from ApexChat answers some key questions about this growing opportunity: Can they be effective for improving lead … read more »


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AdRoll’s Guide to Account-Based Marketing

Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging. This guide from AdRoll covers: How to define your target accounts … read more »


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What is Lead Scoring?

A great deal of marketing revolves around a question that is not always asked out loud but is at the heart of many marketing campaign decisions: “Who is worth an investment of resources?” Marketing budgets are finite. The bandwidth of … read more »


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ABM Benchmark Insights (Q3 2016)

Do you know how your account-based marketing efforts are performing? How do those results stack up? Download this report from Brightfunnel to learn about 5 key insights they learned when analyzing data from a network of organizations using the Brightfunnel … read more »