6 Key Elements of a Successful ABM Strategy
Date: Jan 25, 2022 1:00 EDT (10:00PDT)Speakers:
Auseh Britt,
VP, Growth Marketing, Terminus
Enterprise Customer Data Platforms: A Marketer’s Guide
This report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software. read more
How to Use Virtual Receptionists for Small-Business Growth
From answering phone calls and texts, to engaging with customers online, your employees time is better spent on your core business. Don’t let another customer reach voicemail. Don’t waste the time of sales staff on pre-screening leads or support staff … read more
5 Ways to Fix the Trillion-Dollar Marketing & Sales Misalignment Problem
Date: Dec 14, 2021 1:00 EDT (10:00PDT)Speakers:
Meghan Flannery,
Director of Go-to-Market, DriftJulianne Thompson,
Director of Sales Development, Drift
Nothing Is Wrong With Your ABM Strategy, But Your Execution is Failing
Date: Oct 26, 2021 1:00 EDT (10:00PDT)Speakers:
Drew Neisser, Founder, Renegade + CMO Huddles
Jon Russo,
CMO & Founder, B2B FusionSonny Dasgupta,
Head of Product Marketing, ConversicaJames B. Stanton, Vice President of Marketing, Empyrean Benefit Solutions
Increase Customer Engagement, Create Trust and Convert Customers for Life
Date: Sep 14, 2021 1:00 EDT (10:00PDT)Speakers:
Hally Pinaud
Head of Product Marketing, Podium
Rise of the Digital Sales Force
The way buyers and sellers interact is changing rapidly. Field Sales, for example, are now the new Inside Sales; operating completely as a remote, online sales force. Digitally enabling the buyer’s journey went from a ‘nice to have’ to a … read more
Customer Data Platform RFP template
The right CDP can help marketers use the entirety of their data to delight customers with relevant, timely interactions across every channel. But, not all CDPs are created equal. Download Blueshift’s CDP RFP Template and get answers to the 50 … read more
The New Frontier of B2B Marketing: Drive Measurable Results With Performance CTV Advertising
Date: Jul 22, 2021 1:00 EDT (10:00PDT)Speakers:
Ali Haeri,
VP of Marketing at MNTN
Account-Based Marketing Tools: A Marketer’s Guide
New! MarTech Intelligence Report: Account-Based Marketing Tools: A Marketer’s Guide: A Marketer’s Guide Download Now MarTech’s all-new publication of the “Account-Based Marketing Tools: A Marketer’s Guide” examines the ABM tools and the considerations involved in implementation. The 46-page report … read more