Customer Data Platforms: A Marketer’s Guide
At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more
ABM and AI for Marketers: Priority Use Cases for 2025
Date: Oct 29, 2024 1:00 EDT (10:00PDT)Speakers:
Tom Keefe,
Principal Go-to-Market Expert, Demandbase Alicia Hale,
Senior Vice President, Growth Marketing, Demandbase
Enterprise Account-Based Marketing Tools: A Marketer’s Guide
Factors influencing the rise of ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products. Read more
Think Spiderwebs, Not Funnels: A Modern Approach to SEO
Date: Apr 9, 2024 1:00 EDT (10:00PDT)Speakers:
Ryan Brock,
Chief Solution Officer, DemandJump
4 B2B Commerce Trends to Catapult You Ahead of the Competition
Date: Dec 7, 2023 1:00 EDT (10:00PDT)Speakers:
Paul Do Forno,
Managing Director, Commerce Practice, Deloitte DigitalTracy Crevinston,
Executive Director of Global Commerce, Cummins
Content matters: MarTech trends report
An exclusive survey of 1,500+ marketers across the globe and B2B/B2C industries, packed with content insights on content personalization, measuring content performance, and tying content to ROI. Find out what else your peers told us and why Robert Rose of … Read more
How to Leverage First-Party Data for a Winning CRM Strategy
Date: Jun 1, 2023 1:00 EDT (10:00PDT)Speakers:
Katie Intrater,
Vice President of Business Development, AtDataLars Helgeson,
Founder and CEO, GreenRope
Maximize ROI and Lead Gen With This Virtual Events Marketing Formula
Date: May 16, 2023 1:00 EDT (10:00PDT)Speakers:
Lisa Bennett,
Executive Vice President of Marketing at KalturaRoi Kaufman,
VP Growth, Kaltura
Take a Crawl, Walk, Run Approach to Multi-Channel ABM
Date: Jun 14, 2022 1:00 EDT (10:00PDT)Speakers:
Shea Castle,
Director, Customer Marketing, Terminus
Data-Driven Answers to Achieve Omnichannel Success
Date: May 24, 2022 1:00 EDT (10:00PDT)Speakers:
Steve Zisk,
Senior Product Marketing Manager, Redpoint GlobalAref Nohrudi, Principal Solution Consultant, Redpoint Global
