5 Ways Conversational AI Transforms Your Lead Engagement and Sales Process
Date: Jun 17, 2021 1:00 EDT (10:00PDT)Speakers:
Rashmi Vittal,
Chief Marketing Officer
Selecting a Customer Data Platform For Your Organization: The 2020 Gartner Market Guide
Customer Data Platforms (CDPs) promise to provide invaluable audience insights, yet too often marketers struggle to translate data into concrete action with meaningful business outcomes. And with a plethora of CDPs on the market, navigating the options can be overwhelming. … read more
5 Reasons Agencies Adopt Marketing Automation
With so many technology trends these days it can be hard to decide where to invest and which ones to skip. We get it, you don’t want to be the sucker buying a new Blackberry in 2013. By now you’ve … read more
B2B Marketing Trends Shaping 2021
Date: Mar 30, 2021 1:00 EDT (10:00PDT)Speakers:
Jordan Speirs,
Director, Strategic Partner Marketing
Vonage
Kyra Johanson
Sr Manager, Product Marketing,
Salesforce Pardot
Three Pillars of CRM Data Management
Businesses getting data management right enjoy better customer relationships, more effective sales and marketing campaigns, and valuable insights increasing revenue and growth. In fact, companies embracing a data-driven strategy are growing 30% year-over-year. Add your company to the list of … read more
Rearchitecting Revenue: Accelerating Demand Through Data
There’s never been a greater time for marketing to generate revenue than today. Yet to take advantage of the opportunity, marketers must evolve. Data-powered, digital-led, and omnichannel customer experiences are the way forward. Download this whitepaper to learn how to: … read more
Save Your Marketing by Fixing Bad Data, First
Marketers have one essential job: reach the right buyer with the right message at the right time. If you think that sounds easy, think again. 63% of B2B buyers agree: Marketers are NOT connecting with them. So what’s the problem? … read more
Precision Demand Generation: Create Meaningful Connections With Your Buyer
Companies today have gone digital overnight. Buyers are using the full range of channels to make decisions quickly. Marketers are struggling to keep up. Today, 70% of B2B buyers say they’re strongly considering switching from preferred customers to competitors. One-third are … read more
Quality CRM Data: The Key to Delivering Great Customer Experiences
In a culture that relies heavily on social media, online reviews, and brand advocacy to gauge product and brand performance, your ability to deliver great customer experiences is key to rising above the competition. Tap the full power of your … read more
The Marketer’s Playbook for Customer Acquisition
Companies across industries are facing obstacles to growth. The solution? A data-driven customer acquisition program. Data-Axle developed this guide to help marketers create an acquisition program that eliminates wasteful spending and attracts high-value customers. Download it to learn: How to lower … read more
