Resource Library: Lead Generation

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Increase Customer Engagement, Create Trust and Convert Customers for Life

Date: Sep 14, 2021 1:00 EDT (10:00PDT)

Speakers:
Hally Pinaud Head of Product Marketing, Podium


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Rise of the Digital Sales Force

The way buyers and sellers interact is changing rapidly. Field Sales, for example, are now the new Inside Sales; operating completely as a remote, online sales force. Digitally enabling the buyer’s journey went from a ‘nice to have’ to a … read more »


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Customer Data Platform RFP template

The right CDP can help marketers use the entirety of their data to delight customers with relevant, timely interactions across every channel. But, not all CDPs are created equal. Download Blueshift’s CDP RFP Template and get answers to the 50 … read more »


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The New Frontier of B2B Marketing: Drive Measurable Results With Performance CTV Advertising

Date: Jul 22, 2021 1:00 EDT (10:00PDT)

Speakers:
Ali Haeri, VP of Marketing at MNTN


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Account-Based Marketing Tools: A Marketer’s Guide

New! MarTech Intelligence Report: Account-Based Marketing Tools: A Marketer’s Guide: A Marketer’s Guide Download Now   MarTech’s all-new publication of the “Account-Based Marketing Tools: A Marketer’s Guide” examines the ABM tools and the considerations involved in implementation. The 46-page report … read more »


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5 Ways Conversational AI Transforms Your Lead Engagement and Sales Process

Date: Jun 17, 2021 1:00 EDT (10:00PDT)

Speakers:
Rashmi Vittal, Chief Marketing Officer, Conversica
Amanda DePaul, Senior Director of Demand Generation, Conversica


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Selecting a Customer Data Platform For Your Organization: The 2020 Gartner Market Guide

Customer Data Platforms (CDPs) promise to provide invaluable audience insights, yet too often marketers struggle to translate data into concrete action with meaningful business outcomes. And with a plethora of CDPs on the market, navigating the options can be overwhelming. … read more »


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5 Reasons Agencies Adopt Marketing Automation

With so many technology trends these days it can be hard to decide where to invest and which ones to skip. We get it, you don’t want to be the sucker buying a new Blackberry in 2013. By now you’ve … read more »


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B2B Marketing Trends Shaping 2021

Date: Mar 30, 2021 1:00 EDT (10:00PDT)

Speakers:
Jordan Speirs, Director, Strategic Partner Marketing Vonage
Kyra Johanson Sr Manager, Product Marketing, Salesforce Pardot


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Three Pillars of CRM Data Management

Businesses getting data management right enjoy better customer relationships, more effective sales and marketing campaigns, and valuable insights increasing revenue and growth. In fact, companies embracing a data-driven strategy are growing 30% year-over-year. Add your company to the list of … read more »