Resource Library: Lead Generation

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State of Inbound Lead Management

Get your copy of Workato’s State of Inbound Lead Management to learn how B2B organizations really perform when it comes to managing leads. State of Inbound Lead Management Your chances of qualifying an inbound lead decrease by 400%if your response … read more »


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The 2020 What’s Working in ABM Report

ABM has become an integral component of most B2B marketing strategies, either supplementing traditional demand gen methods or as a primary go-to-market approach. According to Demand Gen Report’s 2019 ABM Benchmark Study, 50% of ABM practitioners have had an ABM … read more »


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Adopt valuable B2C strategies as a B2B company

B2B expectations are changing. There are plenty of ways to bring B2C strategies to your B2B markets. In this white paper, dotdigital shows you how. The white paper explores: Strategies you can employ to bring B2C strategies to your B2B buyers with … read more »


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The Fundamentals of CRM Data Management

Businesses that get data management right experience better customer relationships, create more effective sales and marketing campaigns, and uncover valuable insights that increase revenue and growth. In fact, companies that embrace a data-driven strategy are growing 30% year-over-year. How can … read more »


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The State of CRM Data Management 2020 Report

Every company wants to describe itself as data-driven, but in our latest report, we reveal a startling disconnect. While 86 percent of participants say their CRM system is important or very important to achieving revenue objectives, fully half of the … read more »


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3 Data-Driven Ways to Capture More Demand in Today’s Environment

Date: Sep 29, 2020 1:00 EDT (10:00PDT)

Speakers:
John Steinert, CMO, TechTarget
Kim Davis, Editorial Director, MarTech Today


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Enterprise Customer Data Platforms: A Marketer’s Guide

This report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software. read more »


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The Buyers Guide to Marketing Performance Management

It’s time for Marketing to have its own system of record Managing spend in tools built for other departments is frustrating. Planning and reporting is siloed. Teams chase attribution and credit, rather than the big-picture ROI. This all leads to … read more »


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How Marketing Teams Can Create Order During A Time Of Chaos

Date: May 13, 2020 1:00 EDT (10:00PDT)

Speakers:


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Cost of a Bad Lead in 2020 Guide

Over the past few years, demand marketers have been inundated with advice on the quality over quantity debate, particularly when it comes to lead generation. So why do expensive and time-intensive demand programs and campaigns still deliver bad leads that … read more »