Resource Library: Lead Generation

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The Buyers Guide to Marketing Performance Management

It’s time for Marketing to have its own system of record Managing spend in tools built for other departments is frustrating. Planning and reporting is siloed. Teams chase attribution and credit, rather than the big-picture ROI. This all leads to … read more »


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How Marketing Teams Can Create Order During A Time Of Chaos

Date: May 13, 2020 1:00 EDT (10:00PDT)

Speakers:


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Cost of a Bad Lead in 2020 Guide

Over the past few years, demand marketers have been inundated with advice on the quality over quantity debate, particularly when it comes to lead generation. So why do expensive and time-intensive demand programs and campaigns still deliver bad leads that … read more »


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Marketing Orchestration: An Introduction for B2B Marketing Leaders

As a B2B marketer, you’ve spent the better part of the past decade reinventing yourself, evolving on the fly. As you’ve worked to keep pace with relentless change, the expectations––and your responsibilities––have changed rapidly as well. You need to get … read more »


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The Complete Deduplication Survival Guide For Marketing, Sales, & Support

Data deduplication can have an outsize impact on data quality. And while simple in concept, it can be quite complex in execution, especially when dealing with records distributed across multiple systems. Download the guide to: Get detailed data de-duplication how-to’s … read more »


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The Comprehensive Survival Guide for Lead Routing and Account Assignment

Routing leads and assigning accounts to sales reps is fundamental. But it can be confusing when every company has its own processes, they often change, and there are many solutions that help automate. Download this guide to: Understand basic routing … read more »


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The Comprehensive Survival Guide on Lead Scoring

Lead scoring provides data-driven guidance to help sales teams prioritize resources and maximize conversion. Download this guide to: Gain insight into the nuances of the scoring model. Identify the components of a good scoring model. Understand the data requirements. Evaluate … read more »


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CDP Pro Tips: How to Create a 360° Customer View

Date: Apr 23, 2020 1:00 EDT (10:00PDT)

Speakers:
David M. Raab, Founder & CEO, The CDP Institute
Allen Pogorzelski, VP of Marketing, Openprise


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Burning Questions Live Virtual Panel: Demand Gen & RevTech

Date: Mar 19, 2020 1:00 EDT (10:00PDT)

Speakers:
Sara McNamara, Senior Marketing Operations Manager, Cloudera
Jill Rowley, Growth Strategist
Adam Schoenfeld, VP of Strategy, Drift
Guillaume "G" Cabane, Growth Advisor


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Orchestrating B2B Business Processes Around Buying Groups to Deliver More Revenue

Date: Mar 3, 2020 1:00 EDT (10:00PDT)

Speakers:
Kerry Cunningham, VP and Principal Analyst, Forrester
Allen Pogorzelski, Vice President, Marketing, Openprise