Enterprise Account-Based Marketing Platforms: A Marketer’s Guide
B2B marketers have employed ABM for well over a decade, but the approach has gained momentum over the past few years and that growth is expected to continue. Read more
How to Leverage First-Party Data for a Winning CRM Strategy
Date: Jun 1, 2023 1:00 EDT (10:00PDT)Speakers:
Katie Intrater,
Vice President of Business Development, AtDataLars Helgeson,
Founder and CEO, GreenRope
Maximize ROI and Lead Gen With This Virtual Events Marketing Formula
Date: May 16, 2023 1:00 EDT (10:00PDT)Speakers:
Lisa Bennett,
Executive Vice President of Marketing at KalturaRoi Kaufman,
VP Growth, Kaltura
Enterprise Customer Data Platforms: A Marketer’s Guide
The post-pandemic business world — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. At a time when global uncertainty and widespread layoffs dominate the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more
Take a Crawl, Walk, Run Approach to Multi-Channel ABM
Date: Jun 14, 2022 1:00 EDT (10:00PDT)Speakers:
Shea Castle,
Director, Customer Marketing, Terminus
Data-Driven Answers to Achieve Omnichannel Success
Date: May 24, 2022 1:00 EDT (10:00PDT)Speakers:
Steve Zisk,
Senior Product Marketing Manager, Redpoint GlobalAref Nohrudi, Principal Solution Consultant, Redpoint Global
Realising the power of virtual events for demand generation
Virtual & hybrid events have evolved rapidly to become a vital marketing channel, providing powerful features that make them both effective and measurable. Using the right event tech, marketers can control the brand, the audience experience and the attendee community … Read more
5 Proven Ways to Boost Funnel Conversion Rates in 2022
Date: May 10, 2022 1:00 EDT (10:00PDT)Speakers:
Alex Ortiz,
CMO Sendoso
Your Guide to Account-Based Experience
Account-based experience (ABX) is the next natural step in the evolution of ABM that takes your go-to-market strategy to a whole new level. It brings your marketing, sales, and customer success teams together to create a data-driven and personalized experience … Read more
2022 Gartner® Magic Quadrant™ for DXP
Acquia has been named a Leader in the 2022 Gartner® Magic Quadrant™ for DXP. The report evaluated Acquia and 15 other DXP vendors across different diverse categories and can serve as a resource to help you to zero in on … Read more
