Resource Library: Lead Generation

webcast

2020 Outlook for AI in B2B Marketing

Date: Jan 9, 2020 1:00 EDT (10:00PDT)

Speakers:
Jessie Johnson, Research Director, Forrester
Gil Allouche, Co-founder and CEO, Metadata.io


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How to Turn Leads into Repeat Customers

Download this four-part e-book from Justuno with contributions from 13 agency and tech partners from across the marketing landscape. Learn tips for how to optimize each stage of the customer journey to drive repeat purchases and cultivate higher LTV from … read more »


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Proven Strategies for Generating Leads

Wix asked the agencies they work with to share their biggest challenge. Their answer? Overwhelmingly, lead generation. It can be hard to know where to find new clients. Better yet, where to find long-lasting clients that pay well. We put together this … read more »


webcast

How to Deliver Effective ABM Using Pre-targeting & AI

Date: Nov 7, 2019 1:00 EDT (10:00PDT)

Speakers:
Gil Allouche, Co-founder and CEO, Metadata.io
Jason Widup, VP, Search Marketing & Operations, Workfront


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Deliver More Relevant Website Experiences by Leveraging Analytics

Date: Oct 31, 2019 1:00 EDT (10:00PDT)

Speakers:
Melissa Weickert, Digital Marketing Strategist, Formica Corp.
Jordan Dietrich, Director of Client Strategy, Horizontal Digital
Andrew Dick, Customer Success Manager, Coveo


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Lead Nurturing Trends: Benchmarks from the Agency Perspective

Lead nurturing gives you the power to target your leads with exactly the right message at exactly the right time – for your agency and your clients. Complete the form to get your copy of the “How Marketing Automation Helps … read more »


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Do More With Lead Management

Congrats, your team captured a new lead. Now what? To effectively guide prospects through the buying cycle, proper scoring and nurturing tactics are critical. Explore this Lead Management Spark Series edition and help bring indecisive buyers closer to a decision. … read more »


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Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform

Date: Feb 21, 2019 1:00 EDT (10:00PDT)

Speakers:
Katie Staveley, Vice President of Marketing, Mautic
Michael Brown, CEO, nDash


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How to Choose a Customer Data Platform

In a world where companies with data-driven marketing strategies are six times more likely to be profitable than their competition, Customer Data Platforms (CDPs) have become an essential foundation for marketers. Which is probably why about 78% of Enterprise companies … read more »


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The B2B Marketer’s Lead Generation Field Guide

In the Lead Generation Field Guide, you’ll learn how to: Amplify your lead generation efforts across multiple channels Track elusive leads and identify your ideal buyer and target audience Work with your sales teams to capture and recognize different types … read more »