The Ultimate Guide to Marketing Automation Terminology
If you’re new to the marketing automation game, it can be easy to get overwhelmed by all the jargon. This marketing automation guide from SharpSpring covers: Marketing automation features and their uses Commonly used industry terms Essential marketing automation metrics … read more
Enterprise Customer Data Platforms: A Marketer’s Guide
New! Market Intelligence Report: Enterprise Customer Data Platforms: A Marketer’s Guide Editorial Advisor: David Raab, Founder, CDP Institute Research/Writers: Karen Burka, Senior Research Consultant, Third Door Media Brian Kelly,Principal, Candlewood Creative Editor: Claire Schoen, Director, Content Marketing Services, Third Door … read more
Account-Based Marketing Tools: A Marketer’s Guide
New! Market Intelligence Report: Account-Based Marketing Tools: A Marketer’s Guide Editorial Advisor: Kathy Macchi, VP, Consulting Services, Inverta Research/Writers: Karen Burka, Senior Research Consultant, Third Door Media Emily Fraser Voigt, Freelance Writer/Editor Editor: Claire Schoen, Director, Content Marketing Services, Third … read more
Key Marketing Ops Capabilities to Boost Revenue
Date: Aug 7, 2018 1:00 EDT (10:00PDT)Speakers:
John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions
Allen Pogorzelski, Vice President, Marketing, Openprise
Three Account-Based Marketing trends that are changing everything
Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts. You’ll … read more
Selling to the Information-Driven Business
When asked about their buying processes, 65% of respondents to an IDC research study agreed that “we usually engage a vendor sales professional only when we have made a purchase decision.” Well, that complicates things. B2B marketing and sales teams … read more
6 Easy Steps to Pitching Marketing Automation
Every client is different, so your pitch should always be customized to fit the client’s individual needs. SharpSpring partner Blue Wheel Media has identified six simple yet important steps for effectively pitching marketing automation to clients. In this issue of … read more
Keys to Driving Webinar Registration and Attendance
Date: Sep 28, 2017 1:00 EDT (10:00PDT)Speakers:
Mark Bornstein, Vice President of Content Marketing, ON24
Best Practices for Building an On-Demand Content Strategy
Date: Aug 17, 2017 2:00 EDT (11:00PDT)Speakers:
Mark Bornstein, Vice President, Content Marketing, ON24
The Account-Based Marketing Guide for Modern Marketers
As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do … read more
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