Resource Library: Lead Generation

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6 Key Elements of a Successful ABM Strategy

Date: Jan 25, 2022 1:00 EDT (10:00PDT)

Speakers:
Auseh Britt, VP, Growth Marketing, Terminus


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Enterprise Customer Data Platforms: A Marketer’s Guide

This report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software. read more »


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How to Use Virtual Receptionists for Small-Business Growth

From answering phone calls and texts, to engaging with customers online, your employees time is better spent on your core business. Don’t let another customer reach voicemail. Don’t waste the time of sales staff on pre-screening leads or support staff … read more »


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5 Ways to Fix the Trillion-Dollar Marketing & Sales Misalignment Problem

Date: Dec 14, 2021 1:00 EDT (10:00PDT)

Speakers:
Meghan Flannery, Director of Go-to-Market, Drift
Julianne Thompson, Director of Sales Development, Drift


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Nothing Is Wrong With Your ABM Strategy, But Your Execution is Failing

Date: Oct 26, 2021 1:00 EDT (10:00PDT)

Speakers:
Drew Neisser, Founder, Renegade + CMO Huddles
Jon Russo, CMO & Founder, B2B Fusion
Sonny Dasgupta, Head of Product Marketing, Conversica
James B. Stanton, Vice President of Marketing, Empyrean Benefit Solutions


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Increase Customer Engagement, Create Trust and Convert Customers for Life

Date: Sep 14, 2021 1:00 EDT (10:00PDT)

Speakers:
Hally Pinaud Head of Product Marketing, Podium


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Rise of the Digital Sales Force

The way buyers and sellers interact is changing rapidly. Field Sales, for example, are now the new Inside Sales; operating completely as a remote, online sales force. Digitally enabling the buyer’s journey went from a ‘nice to have’ to a … read more »


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Customer Data Platform RFP template

The right CDP can help marketers use the entirety of their data to delight customers with relevant, timely interactions across every channel. But, not all CDPs are created equal. Download Blueshift’s CDP RFP Template and get answers to the 50 … read more »


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The New Frontier of B2B Marketing: Drive Measurable Results With Performance CTV Advertising

Date: Jul 22, 2021 1:00 EDT (10:00PDT)

Speakers:
Ali Haeri, VP of Marketing at MNTN


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Account-Based Marketing Tools: A Marketer’s Guide

New! MarTech Intelligence Report: Account-Based Marketing Tools: A Marketer’s Guide: A Marketer’s Guide Download Now   MarTech’s all-new publication of the “Account-Based Marketing Tools: A Marketer’s Guide” examines the ABM tools and the considerations involved in implementation. The 46-page report … read more »