Resource Library: Lead Generation

research_report

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

B2B marketers have employed account-based marketing (ABM) for well over a decade, but the approach has quickly begun gaining currency over the past few years and that growth is expected to continue. read more »


webcast

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Date: Jun 14, 2022 1:00 EDT (10:00PDT)

Speakers:
Shea Castle, Director, Customer Marketing, Terminus


webcast

Data-Driven Answers to Achieve Omnichannel Success

Date: May 24, 2022 1:00 EDT (10:00PDT)

Speakers:
Steve Zisk, Senior Product Marketing Manager, Redpoint Global
Aref Nohrudi, Principal Solution Consultant, Redpoint Global


whitepaper

Realising the power of virtual events for demand generation

Virtual & hybrid events have evolved rapidly to become a vital marketing channel, providing powerful features that make them both effective and measurable. Using the right event tech, marketers can control the brand, the audience experience and the attendee community … read more »


webcast

5 Proven Ways to Boost Funnel Conversion Rates in 2022

Date: May 10, 2022 1:00 EDT (10:00PDT)

Speakers:
Alex Ortiz, CMO Sendoso


whitepaper

Your Guide to Account-Based Experience

Account-based experience (ABX) is the next natural step in the evolution of ABM that takes your go-to-market strategy to a whole new level. It brings your marketing, sales, and customer success teams together to create a data-driven and personalized experience … read more »


whitepaper

2022 Gartner® Magic Quadrant™ for DXP

Acquia has been named a Leader in the 2022 Gartner® Magic Quadrant™ for DXP. The report evaluated Acquia and 15 other DXP vendors across different diverse categories and can serve as a resource to help you to zero in on … read more »


webcast

Crawl-Walk-Run to Real-Time Personalization

Date: Mar 24, 2022 1:00 EDT (10:00PDT)

Speakers:
Erica Skelly, Senior Personalization Strategist at Horizontal Digital
Matt Wash, Senior Manager, Marketing Technology and Operations at Horizontal
Katie Wheeler, Sr. Manager, Product Marketing at Salesforce


research_report

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about sales enablement platforms – what their capabilities are, and how they can help marketers drive more revenue.  This report examines the current market for enterprise sales … read more »


webcast

Market, Engage and Sell to Buying Groups Who Want to Hear From You

Date: Feb 10, 2022 1:00 EDT (10:00PDT)

Speakers:
Nirosha Methananda, VP of Marketing, Influ2