Resource Library: Lead Generation

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The Complete Deduplication Survival Guide For Marketing, Sales, & Support

Data deduplication can have an outsize impact on data quality. And while simple in concept, it can be quite complex in execution, especially when dealing with records distributed across multiple systems. Download the guide to: Get detailed data de-duplication how-to’s … read more »


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The Comprehensive Survival Guide for Lead Routing and Account Assignment

Routing leads and assigning accounts to sales reps is fundamental. But it can be confusing when every company has its own processes, they often change, and there are many solutions that help automate. Download this guide to: Understand basic routing … read more »


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The Comprehensive Survival Guide on Lead Scoring

Lead scoring provides data-driven guidance to help sales teams prioritize resources and maximize conversion. Download this guide to: Gain insight into the nuances of the scoring model. Identify the components of a good scoring model. Understand the data requirements. Evaluate … read more »


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CDP Pro Tips: How to Create a 360° Customer View

Date: Apr 23, 2020 1:00 EDT (10:00PDT)

Speakers:
David M. Raab, Founder & CEO, The CDP Institute
Allen Pogorzelski, VP of Marketing, Openprise


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Burning Questions Live Virtual Panel: Demand Gen & RevTech

Date: Mar 19, 2020 1:00 EDT (10:00PDT)

Speakers:
Sara McNamara, Senior Marketing Operations Manager, Cloudera
Jill Rowley, Growth Strategist
Adam Schoenfeld, VP of Strategy, Drift
Guillaume "G" Cabane, Growth Advisor


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Orchestrating B2B Business Processes Around Buying Groups to Deliver More Revenue

Date: Mar 3, 2020 1:00 EDT (10:00PDT)

Speakers:
Kerry Cunningham, VP and Principal Analyst, Forrester
Allen Pogorzelski, Vice President, Marketing, Openprise


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2020 Outlook for AI in B2B Marketing

Date: Jan 9, 2020 1:00 EDT (10:00PDT)

Speakers:
Jessie Johnson, Research Director, Forrester
Gil Allouche, Co-founder and CEO, Metadata.io


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How to Turn Leads into Repeat Customers

Download this four-part e-book from Justuno with contributions from 13 agency and tech partners from across the marketing landscape. Learn tips for how to optimize each stage of the customer journey to drive repeat purchases and cultivate higher LTV from … read more »


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Proven Strategies for Generating Leads

Wix asked the agencies they work with to share their biggest challenge. Their answer? Overwhelmingly, lead generation. It can be hard to know where to find new clients. Better yet, where to find long-lasting clients that pay well. We put together this … read more »


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How to Deliver Effective ABM Using Pre-targeting & AI

Date: Nov 7, 2019 1:00 EDT (10:00PDT)

Speakers:
Gil Allouche, Co-founder and CEO, Metadata.io
Jason Widup, VP, Search Marketing & Operations, Workfront