Resource Library: Lead Generation

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Lead Nurturing Trends: Benchmarks from the Agency Perspective

Lead nurturing gives you the power to target your leads with exactly the right message at exactly the right time – for your agency and your clients. Complete the form to get your copy of the “How Marketing Automation Helps … read more »


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Do More With Lead Management

Congrats, your team captured a new lead. Now what? To effectively guide prospects through the buying cycle, proper scoring and nurturing tactics are critical. Explore this Lead Management Spark Series edition and help bring indecisive buyers closer to a decision. … read more »


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Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform

Date: Feb 21, 2019 1:00 EDT (10:00PDT)

Speakers:
Katie Staveley, Vice President of Marketing, Mautic
Michael Brown, CEO, nDash


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How to Choose a Customer Data Platform

In a world where companies with data-driven marketing strategies are six times more likely to be profitable than their competition, Customer Data Platforms (CDPs) have become an essential foundation for marketers. Which is probably why about 78% of Enterprise companies … read more »


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The B2B Marketer’s Lead Generation Field Guide

In the Lead Generation Field Guide, you’ll learn how to: Amplify your lead generation efforts across multiple channels Track elusive leads and identify your ideal buyer and target audience Work with your sales teams to capture and recognize different types … read more »


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Optimizing Marketing ROI with Salesforce and Call Analytics

Do you use a CRM like Salesforce to measure how your marketing drives customers and revenue? CRM reports give marketers insights to prove ROI and make smarter optimizations to increase ROI. But that data is misleading — and potentially damaging … read more »


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The Ultimate Guide to Marketing Automation Terminology

If you’re new to the marketing automation game, it can be easy to get overwhelmed by all the jargon. This marketing automation guide from SharpSpring covers: Marketing automation features and their uses Commonly used industry terms Essential marketing automation metrics … read more »


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Enterprise Customer Data Platforms: A Marketer’s Guide

New! Market Intelligence Report: Enterprise Customer Data Platforms: A Marketer’s Guide   Editorial Advisor: David Raab, Founder, CDP Institute Research/Writers: Karen Burka, Senior Research Consultant, Third Door Media Brian Kelly,Principal, Candlewood Creative Editor: Claire Schoen, Director, Content Marketing Services, Third Door … read more »


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Account-Based Marketing Tools: A Marketer’s Guide

New! Market Intelligence Report: Account-Based Marketing Tools: A Marketer’s Guide   Editorial Advisor: Kathy Macchi, VP, Consulting Services, Inverta Research/Writers: Karen Burka, Senior Research Consultant, Third Door Media Emily Fraser Voigt, Freelance Writer/Editor Editor: Claire Schoen, Director, Content Marketing Services, Third … read more »


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Key Marketing Ops Capabilities to Boost Revenue

Date: Aug 7, 2018 1:00 EST (10:00PST)

Speakers:
John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions
Allen Pogorzelski, Vice President, Marketing, Openprise