Resource Library: Lead Generation


5 Reasons Agencies Adopt Marketing Automation

With so many technology trends these days it can be hard to decide where to invest and which ones to skip. We get it, you don’t want to be the sucker buying a new Blackberry in 2013. By now you’ve … read more »


B2B Marketing Trends Shaping 2021

Date: Mar 30, 2021 1:00 EDT (10:00PDT)

Jordan Speirs, Director, Strategic Partner Marketing Vonage
Kyra Johanson Sr Manager, Product Marketing, Salesforce Pardot


Three Pillars of CRM Data Management

Businesses getting data management right enjoy better customer relationships, more effective sales and marketing campaigns, and valuable insights increasing revenue and growth. In fact, companies embracing a data-driven strategy are growing 30% year-over-year. Add your company to the list of … read more »


Rearchitecting Revenue: Accelerating Demand Through Data

There’s never been a greater time for marketing to generate revenue than today. Yet to take advantage of the opportunity, marketers must evolve. Data-powered, digital-led, and omnichannel customer experiences are the way forward. Download this whitepaper to learn how to: … read more »


Save Your Marketing by Fixing Bad Data, First

Marketers have one essential job: reach the right buyer with the right message at the right time. If you think that sounds easy, think again. 63% of B2B buyers agree: Marketers are NOT connecting with them. So what’s the problem? … read more »


Precision Demand Generation: Create Meaningful Connections With Your Buyer

Companies today have gone digital overnight. Buyers are using the full range of channels to make decisions quickly. Marketers are struggling to keep up. Today, 70% of B2B buyers say they’re strongly considering switching from preferred customers to competitors. One-third are … read more »


Quality CRM Data: The Key to Delivering Great Customer Experiences

In a culture that relies heavily on social media, online reviews, and brand advocacy to gauge product and brand performance, your ability to deliver great customer experiences is key to rising above the competition. Tap the full power of your … read more »


The Marketer’s Playbook for Customer Acquisition

Companies across industries are facing obstacles to growth. The solution? A data-driven customer acquisition program. Data-Axle developed this guide to help marketers create an acquisition program that eliminates wasteful spending and attracts high-value customers. Download it to learn: How to lower … read more »


Enterprise Customer Data Platforms: A Marketer’s Guide

This report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software. read more »


State of Inbound Lead Management

Get your copy of Workato’s State of Inbound Lead Management to learn how B2B organizations really perform when it comes to managing leads. State of Inbound Lead Management Your chances of qualifying an inbound lead decrease by 400%if your response … read more »