The Modern Marketing Data Stack for 2025
In recent years, marketers have watched powerful trends — notably the arrival of advanced AI, increased attention to privacy concerns and the need for a data-first strategy — change how they reach their audiences and drive revenue. Heading into 2025, … Read more
The Marketing Automation Quickstart Guide
Want to reach your target audience in a more personalized way in less time? Download the Marketing Automation Quickstart Guide today to:
Enterprise Digital Asset Management Platforms: A Marketer’s Guide
Nearly half (45%) of employed Americans believe their company’s process for organizing shared documents and information is “stuck in the dark ages” and needs to be modernized. Read more
The High Price of Bad Data
Your team needs to deliver excellent products: consistently, efficiently, and at speed. Discover why teams who can trust their data move at a pace beyond the rest. In this ebook, you’ll learn:
Build a Winning Marketing Attribution Framework
Date: Mar 9, 2023 1:00 EDT (10:00PDT)Speakers:
Nani Shaffer,
CMO, Channel99Ashley Long, Director, GTM Operations and Forecasting, Demandbase
5 Steps: How Marketing Leaders Succeed with Digital Work Management
With over half of the world’s population now online, leading businesses are adapting to more modern-day omnichannel strategies that offer more relevant content and messaging. And the tech they rely on the most to accomplish both? Work management solutions. Download … Read more
Understanding Why an Integrated Platform is Needed In Today’s Marketing Stack
In the past, a marketing application was designed as a full stack solution. Each solution would address one or more go-to-market activities such as sending out mass email, posting to social media or analyzing performance. However, in today’s marketing infrastructure, … Read more
Simplify Your Customers’ 360 Journey with Real-Time Data
Date: Jun 3, 2021 1:00 EDT (10:00PDT)Speakers:
Scott Clinton,
Executive Consultant, Head of GTM Strategy, ActianRyan Dudgeon
Senior Director, Revenue Operations & Enablement at Actian
MarTech Tool Consolidation: Three benefits to simplifying your tech stack
With over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on how to use them, and tool governance means that work … Read more
6 Ways Marketers Are Using AI
We’ve all heard that AI can help take your marketing to the next level. This white paper from Acoustic reveals six concrete ways artificial intelligence is actually helping boost results. And when it’s seamlessly built into marketing clouds, it’s so simple … Read more
