Resource Library: White papers

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Enterprise Digital Asset Management Platforms: A Marketer’s Guide

Nearly half (45%) of employed Americans believe their company’s process for organizing shared documents and information is “stuck in the dark ages” and needs to be modernized. Read more »


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The High Price of Bad Data

Your team needs to deliver excellent products: consistently, efficiently, and at speed.  Discover why teams who can trust their data move at a pace beyond the rest. In this ebook, you’ll learn:


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Build a Winning Marketing Attribution Framework

Date: Mar 9, 2023 1:00 EDT (10:00PDT)

Speakers:
Nani Shaffer, CMO, Channel99
Ashley Long, Director, GTM Operations and Forecasting, Demandbase


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5 Steps: How Marketing Leaders Succeed with Digital Work Management

With over half of the world’s population now online, leading businesses are adapting to more modern-day omnichannel strategies that offer more relevant content and messaging. And the tech they rely on the most to accomplish both? Work management solutions. Download … Read more »


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Understanding Why an Integrated Platform is Needed In Today’s Marketing Stack

In the past, a marketing application was designed as a full stack solution. Each solution would address one or more go-to-market activities such as sending out mass email, posting to social media or analyzing performance. However, in today’s marketing infrastructure, … Read more »


webcast

Simplify Your Customers’ 360 Journey with Real-Time Data

Date: Jun 3, 2021 1:00 EDT (10:00PDT)

Speakers:
Scott Clinton, Executive Consultant, Head of GTM Strategy, Actian
Ryan Dudgeon Senior Director, Revenue Operations & Enablement at Actian


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MarTech Tool Consolidation: Three benefits to simplifying your tech stack

With over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on how to use them, and tool governance means that work … Read more »


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6 Ways Marketers Are Using AI

We’ve all heard that AI can help take your marketing to the next level. This white paper from Acoustic reveals six concrete ways artificial intelligence is actually helping boost results. And when it’s seamlessly built into marketing clouds, it’s so simple … Read more »


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Marketing Operations Tech Stack Essentials

A well-oiled Marketing Operations function helps keep marketing efforts aligned and on track. A well-built Marketing Operations tech stack makes all that possible. Marketing Operations (MOps) has a lot on its plate. As the right arm of the CMO, MOps … Read more »


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Cost of a Bad Lead in 2020 Guide

Over the past few years, demand marketers have been inundated with advice on the quality over quantity debate, particularly when it comes to lead generation. So why do expensive and time-intensive demand programs and campaigns still deliver bad leads that … Read more »


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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.