Enterprise Digital Asset Management Platforms: A Marketer’s Guide
With consumers and business decision-makers now engaging with marketing content in a wider variety of media environments and on multiple digital devices, the benefits of DAM usage have become critical drivers of brand success. Read more
Building the AI Feedback Loop for PPC
It’s a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns. Today’s AI tools promise smarter campaigns, streamlined targeting, and better ROI. But there’s a catch: These tools are only … Read more
Unlock Your DAM: Fuel Your Creative Process with Generative AI
Date: May 13, 2025 1:00 EDT (10:00PDT)Speakers:
Chris McLaughlin, Chief Marketing Officer, Vertesia Mary Kaplan, Director of Product Marketing, Vertesia
The Great Martech Reset: Why Composability Alone Won’t Save Your Stack
Marketers have spent years chasing the perfect Martech stack—only to find themselves trapped in an endless cycle of new tools, broken integrations, and mounting inefficiencies. The promise of composability offers a way out, but swapping platforms won’t fix what’s fundamentally … Read more
Salesforce Data Cloud Demystified
Step into the future of customer data management with “Salesforce Data Cloud Demystified” – a new guide from Salesforce MVP Hall of Famer Eliot Harper. This comprehensive ebook unveils the power of Salesforce Data Cloud, a transformative platform that’s revolutionizing … Read more
The Modern Marketing Data Stack for 2025
In recent years, marketers have watched powerful trends — notably the arrival of advanced AI, increased attention to privacy concerns and the need for a data-first strategy — change how they reach their audiences and drive revenue. Heading into 2025, … Read more
The Marketing Automation Quickstart Guide
Want to reach your target audience in a more personalized way in less time? Download the Marketing Automation Quickstart Guide today to:
The High Price of Bad Data
Your team needs to deliver excellent products: consistently, efficiently, and at speed. Discover why teams who can trust their data move at a pace beyond the rest. In this ebook, you’ll learn:
Build a Winning Marketing Attribution Framework
Date: Mar 9, 2023 1:00 EDT (10:00PDT)Speakers:
Nani Shaffer,
CMO, Channel99Ashley Long, Director, GTM Operations and Forecasting, Demandbase
5 Steps: How Marketing Leaders Succeed with Digital Work Management
With over half of the world’s population now online, leading businesses are adapting to more modern-day omnichannel strategies that offer more relevant content and messaging. And the tech they rely on the most to accomplish both? Work management solutions. Download … Read more
